VP, Customer Success - Betting & Gaming

By bringing together next-gen technology and the finest live data available, Genius Sports is enabling a new era of sports for fans worldwide, delivering experiences that are more immersive, interactive and personalized than ever before. Learn more at geniussports.com. 

We’re looking for enthusiastic and ambitious people to join our talented team.

If you see yourself becoming part of a global family building the future of sports entertainment together, then come and grow with us.

We put trust in our people to deliver the difference for our clients around the world. It’s why many of the world’s largest leagues & federations such as the NFL, English Premier League, FIBA and NCAA choose to work with Genius Sports.

The Role:

Genius Sports is transforming how advertisers connect with sports fans through official data, real-time contextual targeting, and premium media solutions. We are seeking a senior executive to lead our Customer Success organization, overseeing both our global agency partnerships and our brand-direct managed service teams. In this role, you will set a unified vision for post-sales success across these two critical customer segments, ensuring that media agencies and major brands fully leverage our unique Ad Tech capabilities. You will shape the strategy, scale the team globally, and drive commercial outcomes that position Genius Sports as the leading partner for data-driven sports advertising.

As part of the senior leadership team, you will play a pivotal role in guiding the company’s growth, deepening customer relationships, and elevating how agencies and brands engage audiences across the global sports ecosystem.

What You'll Do:

Strategic Leadership Across Agencies & Brands

• Define and oversee a unified post-sales strategy that supports the company’s commercial objectives across both global agencies and brand-direct clients.

• Ensure that both divisions—Agency Partnerships and Managed Service —operate in tight alignment while addressing their unique customer needs, workflows, and revenue motions.

• Develop a holistic customer lifecycle model that enhances onboarding, adoption, performance, and long-term partnership value.

Executive Oversight & Organizational Management

• Directly manage senior team leads providing leadership, coaching, and strategic direction.

• Establish clear goals, KPIs, and performance frameworks for both teams, ensuring consistency in operational excellence, client satisfaction, and revenue outcomes.

• Scale the combined organization globally, identifying structure, talent needs, and resource allocation to support growth across markets.

Commercial Growth & Revenue Leadership

• Own aggregate revenue goals across the entire post-sales portfolio, including retention, upsell, managed service revenue, and multi-market expansion.

• Guide the development of Joint Business Plans (JBPs) for holding companies and major brands, ensuring commercial alignment with sports calendars, tentpole events, and Genius Sports’ data-driven capabilities.

• Partner with Sales leadership to build a seamless pre-to-post-sales motion that accelerates time-to-value and increases platform stickiness.

• Champion the adoption of Genius Sports’s advertising capabilities & educate agency partners on how to integrate these capabilities into media plans, trading strategies and testing frameworks.

Cross-Functional Partnership & Influence

• Act as the senior voice of the customer—advocating for agency and brand needs across Product, Data Science, Engineering, and Ad Operations.

• Collaborate with the Product organization to prioritize roadmaps around audience capabilities, contextual triggers, measurement, and managed-service tools.

• Partner with Marketing to develop enterprise-level thought leadership, case studies, and education programs targeting both brands and agencies.

• Work closely with Ad Operations to support operational excellence, forecasting, and campaign delivery across all managed services.

• Work collaboratively with Genius Sports teams across the betting and gaming ecosystem to ensure advertising solutions align with wider commercial objectives.

Operational Excellence & Global Scale

• Establish processes for onboarding, campaign execution, optimization, reporting, and renewal across both divisions.

• Implement dashboards and analytics that give executive-level visibility into customer health, campaign performance, and revenue trends.

• Drive continuous improvement and automation initiatives that increase efficiency and scalability across markets and product lines.

What You'll Bring:

• 12+ years in Customer Success, Account Management, Agency Partnerships, or Commercial Leadership within Ad Tech, MarTech, media, or data-driven advertising.

• Experienced leader overseeing both agency and brand-direct customer organizations.

• Deep understanding of programmatic media, sports marketing, data targeting, and cross-channel activation.

• Proven track record of building and scaling global teams, driving retention, and managing multimillion-dollar portfolios.

• Strong executive presence with the ability to influence senior leaders at global holding companies and C-suite brand marketers.

• Analytical, data-driven, highly collaborative, and comfortable operating in a fast-paced, high-growth environment.

• Experience working within or closely alongside the betting and gaming industry, with an understanding of its compliance landscape, marketing restrictions, and unique audience dynamics.

The salary for this role is based on an annualized range of $180,000 - $220,000 USD. In addition to base salary, this role will be eligible to participate in Genius Sports variable compensation schemes, as well as our US benefits and 401k plans.

We enjoy an ‘office-first’ culture and maximize opportunities to collaborate, connect and learn together. Our hybrid working models differ depending on your role and location.

As well as a competitive salary and range of benefits, we’re committed to supporting employee wellbeing and helping you grow your skills, experience and career. Learn more about how rewarding life at Genius can be at Reward | Genius Sports.

One team, being brave, driving change 

We strive to create an inclusive working environment, where everyone feels a sense of belonging and the ability to make a difference. Learn more about our values and culture at Culture | Genius Sports.

Let us know when you apply if you need any assistance during the recruiting process due to a disability.