VP, Brand Strategy

In the journey of life, your career should make a difference.

At Inizio Evoke, we come together to do the best work, in the best possible place. We're all in. Because it's everyone's role to make health more human™.

About the Role

Strategy is a driving force at Inizio Evoke. You'll have the opportunity to shape brands, partner with world-class creative talent, and influence how healthcare communications evolve.

The Vice President, Brand Strategy is a senior leader within the Strategy team, partnering closely with clients and internal teams to create and shape high quality thinking and work and elevate the strategic product of the agency. You will blend a broad understanding of audience needs with demonstrated brand development expertise to shape solutions for the rapid, changing demands of our clients.

This is an EST based remote role reporting to the Senior Vice President, Brand Strategy.

What You'll Do

Strategic Leadership & Brand Stewardship

• Transform insights into actionable strategies, providing clear POVs and senior thought-leadership

• Challenge assumptions and lead across disciplines to ensure the entire picture makes sense

• Identify and shape organic growth opportunities with senior clients and leadership

• Lead strategic thinking for new business pitches

Client Partnership & Business Impact

• Be a trusted advisor to client stakeholders, clearly identifying the problems to solve, confidently presenting strategic recommendations and influencing decision-making

• Lead high-impact strategy recommendations, presentations and workshops that drive engagement and deliver on brand objectives

• Collaborate with clients and internal teams to drive the long-term brand vision while balancing immediate business demands

Agency Leadership & Collaboration

• Champion creative excellence by translating strategic insights into inspiring briefs and actionable direction

• Elevate our strategic product by identifying opportunities to evolve storytelling, speed to insight, and thought leadership

• Foster the growth of our strategy department through mentorship

What You Bring

• 10+ years of relevant brand strategy experience, with significant experience in pharmaceutical or life sciences marketing within an agency environment

• Demonstrated expertise in owning and leading brand strategy development, ideally in pre-launch environments for HCP and patient

• Exceptional presentation and storytelling skills that engage and influence decision-makers

• A collaborative style with the ability to partner and influence across disciplines and levels

• Bachelor's degree in life sciences, marketing, communications, or related field

Why Inizio Evoke?

As a fast-growing agency in a highly competitive market, hiring the right talent makes all the difference. We understand that changing lives takes time, commitment and talent. We value collaboration and diversity of thought, and we rely on the power of behavioral science fueled by our imaginations. At our core we believe that changing the lives for our clients and our community is possible.

Inizio Evoke provides an exciting and flexible work environment, great compensation packages and outstanding company paid benefits including medical, dental, 401(k), tuition reimbursement and flexible time off.

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.

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The base salary range represents the low and high end of the salary range for this position. This range may differ based on your experience and skill set, geographic location, and cost of living considerations. We consider compensation more than just a base salary – that’s why we also offer an exceptional range of flexible benefits, personal support and tailored learning and development opportunities all designed to help you realize your full potential both in life and at work.
Compensation
$185,000—$200,000 USD

Don't meet every job requirement? That's okay! Our company is dedicated to building a diverse, inclusive, and authentic workplace. If you're excited about this role, but your experience doesn't perfectly fit every qualification, we encourage you to apply anyway. You may be just the right person for this role or others.