Visual Merchandising Manager

FrasersGroup

Petaling Jaya, Selangor, Malaysia permanent

Posted: March 18, 2026

Quick Summary

The Visual Merchandising Manager is responsible for the visual aspects of store displays, ensuring high-quality products are presented in an attractive and appealing manner. They will work closely with the visual merchandising team to ensure that the visual display of products is consistent across all stores and online platforms. The successful candidate will have a strong understanding of retail concepts and a keen eye for detail.

Job Description

Sports Direct is part of Frasers Group, a leading UK-based retail group with a portfolio of internationally recognised brands in sports, lifestyle, and fashion.

Sports Direct Malaysia is currently looking for Visual Merchandising Manager to join our growing team. 

Sports Direct Malaysia currently operates a total of 41 retail stores domestically and manages a proprietary SportsDirect.com e-commerce site for domestic and regional fulfillment. Sports Direct Malaysia offers over 70 of the leading authentic global sports brands, offering the widest variety of choice and value. The company employs over 1000 staff with a view to expanding rapidly across Asia in the coming years.

We have developed a new generation of stores as part of our multi channel elevation strategy, to enhance the customer experience at every step of the journey. Our focus is on presenting an unrivalled range of quality products at excellent value in a modern spacious environment. The stores are uniquely zoned by key sports categories which include; SD Football, SD Running, SD Training (fitness, cross training, gym equipment, weights, boxing, yoga), SD Rackets (badminton, tennis, squash), SD Swimming (pool, beach, water sports), SD Sports (basketball, rugby, extreme games, cycling, skates & indoor games), SD Lifestyle (Men, Women & Kids) & SD Outdoor (Hiking, trekking, camping & fishing).

• Plan, create and execute VM strategy to enhance multiple sports brands presence in-stores from a creative, commerciality, profitability perspective in line with the company's expectation and the UK direction
• Hold the lead on projects and supervise intermediate and junior VM
• Work closely with retail in guidelines execution for products merchandising, window display, brands shop-in-shop merchandising and promotion events.
• Ensure stores maximize turnover, profit and sell through by using retail space commercially through visual merchandising and space management.
• Work with buying department to develop packaging that reflects key objectives clarity to customer whilst maximizing product density per space.
• Work with project department to develop timely guidelines for refit and new stores on layout/ elevation, zoning and min max capacity.
• Maintain and coaching retail staff on visual merchandising execution.
• Any other assignments as and when directed by your immediate superior.

• A Degree/Diploma in Arts or Design or its equivalent
• Possess at least 5 years of experience as a Visual Merchandising personnel
• Good oral and written communication skills (both English & Malay)
• Teamwork oriented person, good problem solving and listening skills
• Analytical, meticulous and tactful
• Must have good knowledge in Power Point, Excel, Adobe Illustrator
• Attention to details, proactive and be able to work in a fast-paced environment
• Able to work under pressure with minimum supervision and within tight datelines

An OPPORTUNITY like this at Frasers Group is for the FEARLESS!

The potential is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles, you will:                                        

THINK WITHOUT LIMITS, and take the team with you!

BE RELEVANT, to our people, to partners, and to the planet!

OWN IT, and back yourself!

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