Visual Merchandising Executive

Sports Direct is part of Frasers Group, a leading UK-based retail group with a portfolio of internationally recognised brands in sports, lifestyle, and fashion.

Sports Direct Malaysia is currently looking for Visual Merchandising Executive to join our growing team. 

Sports Direct Malaysia currently operates a total of 41 retail stores domestically and manages a proprietary SportsDirect.com e-commerce site for domestic and regional fulfillment. Sports Direct Malaysia offers over 70 of the leading authentic global sports brands, offering the widest variety of choice and value. The company employs over 1000 staff with a view to expanding rapidly across Asia in the coming years.

We have developed a new generation of stores as part of our multi channel elevation strategy, to enhance the customer experience at every step of the journey. Our focus is on presenting an unrivalled range of quality products at excellent value in a modern spacious environment. The stores are uniquely zoned by key sports categories which include; SD Football, SD Running, SD Training (fitness, cross training, gym equipment, weights, boxing, yoga), SD Rackets (badminton, tennis, squash), SD Swimming (pool, beach, water sports), SD Sports (basketball, rugby, extreme games, cycling, skates & indoor games), SD Lifestyle (Men, Women & Kids) & SD Outdoor (Hiking, trekking, camping & fishing).

Visual Merchandising Execution

• Implement visual merchandising guidelines and seasonal directives across all assigned stores
• Execute window displays, in-store focal points, mannequins, and product storytelling
• Ensure brand consistency across multiple brands and store formats
• Maintain high VM standards through regular store visits and audits

Store Support & Coordination

• Work closely with store teams to ensure proper execution of VM guidelines
• Train store staff on basic visual merchandising standards and upkeep
• Support store openings, renovations, and special projects
• Assist stores with VM challenges and space optimisation

Campaign & Promotion Support

• Execute VM for product launches, promotions, and key retail moments (e.g. sales periods, festive campaigns)
• Coordinate VM set-ups for on-ground activations and pop-ups
• Ensure timely installation and removal of campaign visuals

Performance & Reporting

• Monitor VM execution quality and provide feedback to stores
• Track campaign effectiveness and share insights with VM and marketing teams
• Document best practices and improvement areas

Stock & Space Management

• Support effective product placement to maximise sell-through
• Collaborate with merchandising and operations teams on stock flow and space planning
• Ensure visual displays are safe, neat, and commercially driven
• Work closely with third-party brands to ensure visual merchandising execution aligns with company direction, guidelines, and commercial objectives.

• Must possess at least a Degree in Design, Retail, Marketing or a related field
• Have a minimum of one (1) year of hands-on experience in visual merchandising, preferably within the sports retail industry
• Strong eye for visual presentation, styling, and detail
• Good understanding of retail KPIs and commercial VM principles
• Hands-on, proactive, and able to work in a fast-paced retail environment
• Good communication and teamwork skills
• Willingness to travel and work flexible hours when required
• Basic proficiency in Microsoft Office (PowerPoint, Excel)
• Ability to read and execute VM guidelines and planograms
• Knowledge of fashion/sports retail trends is an advantag
• Collaborative team player with a positive attitude and the ability to thrive in a fast-paced environment

An OPPORTUNITY like this at Frasers Group is for the FEARLESS!

The potential is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles, you will:                                        

THINK WITHOUT LIMITS, and take the team with you!

BE RELEVANT, to our people, to partners, and to the planet!

OWN IT, and back yourself!