Visibility Specialist | Personalization

This is a on-site position, based in São Paulo (SP).

About us

AB InBev is the leading global brewer and one of the world’s top 5 consumer product companies. With over 500 beer brands, we’re number one or two in many of the world’s top beer markets, including North America, Latin America, Europe, Asia, and Africa.

About AB InBev Growth Group

Created in 2022, the Growth Group unifies our business-to-business (B2B), direct-to-consumer (DTC), Sales & Distribution, and Marketing teams. By bringing together global tech and commercial functions, the Growth Group allows us to fully leverage data and drive digital transformation and organic growth for AB InBev around the world.

In addition to supporting well known global beer brands like Corona, Budweiser and Michelob Ultra, the Growth Group is home to a robust suite of digital products including our B2B digital commerce platform BEES, on-demand delivery services Ze Delivery and TaDa Delivery, and table top beer keg PerfectDraft.

We are looking for a Visibility Specialist to act as the owner of commercial and analytical visibility, ensuring clarity, consistency, and reliability of information that supports product and business decision-making. This role works side by side with the Product Manager, connecting data, insights, and stakeholders, and translating numbers into actionable insights for different audiences, including commercial teams and Zones. The ideal profile combines strong analytical skills, solid business understanding, and excellent communication, with a good grasp of BI and modern data platforms.

What you'll do:

Own Tribe Visibility

• Act as the end-to-end owner of visibility for the Frontline Tribe, with a strong focus on commercial performance.

• Ensure that Product Backlog Items (PBIs) clearly define:

• Which commercial metrics and information should be tracked

• How these metrics should be interpreted and used by the business

• Partner closely with the Product Manager to support prioritization, roadmap decisions, and impact assessment.

Business Analysis & Insights

• Monitor key performance indicators and perform analyses to generate actionable business insights.

• Identify trends, performance gaps, and opportunities, supporting strategic discussions with data-driven insights.

• Bridge technical data and business outcomes, helping stakeholders understand the “why” behind the numbers.

Stakeholder Alignment & Communication

• Act as a key point of contact for stakeholder alignment, ensuring shared understanding of metrics, results, and priorities.

• Maintain close communication with Zones, translating data into clear, relevant insights for different audiences.

• Support presentations, rituals, and review forums with a strong, data-driven narrative.

Data & BI Enablement

• Work with data in Databricks, supporting analysis and data exploration activities.

• Provide critical input on dashboards and reports, contributing to:
Metric definition
Visualization structure
Insight interpretation

• This role will not be responsible for building Power BI dashboards, but requires strong BI knowledge to review, challenge, and evolve analytical views with technical teams.

What you'll need:

• Strong analytical profile with solid understanding of business metrics and performance indicators.

• Proven ability to analyze, interpret, and communicate data effectively.

• Good knowledge of Business Intelligence (BI) concepts, including metrics, data models, and visualization best practices.

• Experience or familiarity with Databricks and data analytics environments.

• Ability to work in close partnership with Product Managers and business stakeholders.

• Advanced English to collaborate with global teams.

• Excellent verbal and written communication skills, with the ability to translate data into clear business narratives.

More about you:

• Previous experience working closely with Product, Data, or Commercial teams.

• Strong business acumen and a data-driven decision-making mindset.

• Experience in Agile and cross-functional environments.

What We Offer:

• Performance based bonus*

• Attendance Bonus*

• Private pension plan

• Meal Allowance

• Casual office and dress code

• Days off*

• Health, dental, and life insurance

• Medicines discounts

• WellHub partnership

• Childcare subsidies

• Discounts on Ambev products*

• Clube Ben partnership

• Scholarship*

• School materials assurance

• Language and training platforms

• Transport allowance

*Rules applied

Equal Opportunity & Affirmative Action:

AB InBev Growth Group is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon of race, color, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other applicable legally protected characteristics.

The following fields are optional, but anticipate the information for your registration*.

Remember: your data will never be used as elimination criteria in selection processes. With them, AB InBev Growth Group is able to analyze diversity and reduce biases in selection processes. We want to contribute to changing this reality by being an inclusive company.

For more information: www.abinbev.com