Virtual Assistant Marketing & Automation Specialist (LATAM based - Remote)

Company Overview

Formula Fitness is a premier boutique personal training gym located in Los Alamitos, California, specializing in semi-private training for adults over 30. As a growing business approaching $1M in annual revenue, we are looking for a dedicated and highly technical Virtual Assistant to join our team. This is a full-time, long-term position designed for a professional who seeks ownership over systems and thrives in a data-driven environment.

Position Summary

We are seeking a "hybrid" specialist capable of managing two critical areas: technical automation and marketing execution. The ideal candidate is a problem-solver who does not just follow a checklist but thinks critically to build scalable solutions. You will be a key player in our operations, responsible for maintaining the infrastructure that allows our business to scale efficiently.

Primary Responsibilities

Technical & Automation (Priority)

• Build and maintain complex workflows, triggers, and automations within GoHighLevel.
• Manage platform integrations (MindBody, GoHighLevel, WordPress, Google Sheets) using Zapier, Make, or APIs.
• Perform regular updates and maintenance on our WordPress website, including landing page creation and plugin management.
• Utilize AI tools (ChatGPT, Claude, Gemini) to develop chatbots, draft workflow logic, and automate internal documentation.
• Build data dashboards and pull weekly reports to support data-driven decision-making.
• Create and maintain detailed Standard Operating Procedures (SOPs) for all newly implemented systems.

Marketing Execution

• Execute and monitor email and SMS marketing campaigns within GoHighLevel.
• Manage social media scheduling, posting, and community engagement.
• Design marketing collateral using Canva and write compelling copy for promotions and organic content.
• Monitor lead flow within the CRM to ensure timely follow-ups and pipeline health.
• Support local SEO efforts, including Google Business Profile management and review generation.

Requirements:
• Technical Mastery: Proven experience with GoHighLevel (CRM/Automations) and Zapier/Make is mandatory.
• Platform Experience: Familiarity with MindBody, WordPress, and Monday.com is highly preferred.
• AI Proficiency: Advanced experience using ChatGPT, Claude, and Gemini for content and automation logic.
• Analytical Mindset: Ability to interpret data and translate it into actionable marketing or operational insights.
• Autonomy: A self-starter who can take a high-level goal and execute it with minimal supervision.
• Communication: Proactive communicator with full professional proficiency in English.

Benefits:
• Hours: Full-time (40 hours per week).
• Schedule: Must have significant overlap with Pacific Time (PT) for real-time collaboration.
• Structure: This position begins with a paid trial period to ensure a mutual fit.
• Growth: We offer guaranteed annual salary reviews and increased compensation as the business scales.

This is not a "task-only" role. We are looking for a long-term partner to whom we can give real ownership of our strategy. Your input will directly shape how the business operates, and we are committed to investing in your professional and financial growth as the company continues to expand.