VIP CRM Team Lead

Growe welcomes those who are excited to:

•
Supervise and guide a team of CRM professionals, ensuring high performance and team development;

•
Design and implement CRM strategies to enhance customer retention, engagement, and satisfaction;

•
Monitor and analyze customer behavior to optimize CRM efforts;

•
Develop personalized communication and marketing campaigns for different customer segments;

•
Create and maintain customer segmentation models based on behavior, value, and preferences;

•
Develop targeted campaigns to increase customer loyalty, win-back efforts, and reactivation strategies;

•
Oversee the execution of CRM campaigns across multiple channels (email, SMS, push notifications, etc.);

•
Ensure campaigns are optimized for maximum customer engagement and ROI;

•
Monitor key performance metrics of each campaign and adjust strategies accordingly;

•
Work closely with the marketing and product teams to align CRM initiatives with brand objectives and product offerings;

•
Manage and allocate the CRM team's budget effectively to maximize campaign impact and resources.

Essential professional experience:

•
3+ years of experience in CRM within the iGaming industry;

•
Experience managing VIP segments and executing high-value retention strategies;

•
Strong analytical and data interpretation skills with the ability to make strategic decisions based on data;

•
Proficiency in CRM tools, marketing automation platforms, and performance tracking tools;

•
Deep understanding of sport/casino specifics;

•
Experience with different communication channels (email/SMS/push/pop-up);

•
Strong communication and presentation skills with the ability to create and deliver compelling reports and proposals.

We appreciate if you have those personal features:

• Leadership skills, ability to lead a strong team of CRM Managers;

•
Out of the box and creative thinking;

•
Problem-solving skills.

We are seeking those who align with our core values:

•
GROWE TOGETHER: Our team is our main asset. We work together and support each other to achieve our common goals.

•
DRIVE RESULT OVER PROCESS: We set ambitious, clear, measurable goals in line with our strategy and driving Growe to success.

•
BE READY FOR CHANGE: We see challenges as opportunities to grow and evolve. We adapt today to win tomorrow.