VIP CRM Manager

Growe welcomes those who are excited to:

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Prepare a strategic monthly calendar tailored for Casino and Sports customers and use analytics to drive decisions;

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Prepare weekly analysis on the performance of campaigns and measure profitability;

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Analyze player behaviors and create segmentations and offers that align with playing style;

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Plan, execute, and optimize campaigns for player upselling, retention, and reactivation on a daily basis;

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Collaborate with content, design, and product teams to deliver engaging and relevant promotions;

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Manage communications across email, SMS, push notifications, and in-app messages;

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Identify key sports and casino events in the market and align with special promotions;

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Track, measure, and report on key performance metrics such as retention rate, reactivation rate, churn rates, and monthly pulsation flows;

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Deep into different metrics: ARPU (Average Revenue Per User), Campaign conversion rates (acceptance, usage, wagered %), communication metrics (Open Rate, Click-Through Rate, Conversion Rate, Delivery Rate);

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Perform A/B testing and hypothesis to drive continuous improvements in CRM performance.

We need your professional experience:

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2+ years of experience in a CRM within the iGaming industry;

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Strong analytical and data interpretation skills with the ability to make strategic decisions based on data;

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Proficiency in CRM tools, marketing automation platforms, and performance tracking tools;

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At least an Upper-intermediate level of English (spoken and written);

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Experience managing VIP segments and executing high-value retention strategies will be a plus;

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A good understanding of player behavior is a strong advantage;

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Experience providing support to a Junior CRM Manager.

We appreciate if you have those personal features:

• Strong communication and presentation skills with the ability to create and deliver compelling reports and proposals;

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Able to manage multiple deadlines simultaneously;

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Problem-solving skills;

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Data-driven approach.

We are seeking those who align with our core values:

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GROWE TOGETHER: Our team is our main asset. We work together and support each other to achieve our common goals;

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DRIVE RESULT OVER PROCESS: We set ambitious, clear, measurable goals in line with our strategy and driving Growe to success;

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BE READY FOR CHANGE: We see challenges as opportunities to grow and evolve. We adapt today to win tomorrow.