Video Program Manager, Audience Engagement & Amplification

Overview

Join Esri as a Video Program Manager, Audience Engagement & Amplification, to help grow our audience for our award-winning productions. In this role, you’ll make sure our videos are repurposed, promoted, and shared widely to tell Esri’s story and inspire audiences.

You’ll collaborate with teams across the company to amplify existing content, co-create distribution campaigns, and build a user-friendly video library that makes it easy for staff and partners to find and share the right videos. If you’re passionate about storytelling, strategy, and making content work harder, this role is for you.

Responsibilities

• Maximize the value of Esri's award-winning video productions by ensuring that existing content is continuously leveraged, reused, and repurposed for multiple audiences and contexts. This includes building workflows to support ongoing promotion throughout Esri and the GIS community and making best efforts to ensure that new videos are conceived with multiple uses in mind and actively utilized across the organization. It also entails strategically managing any customization and re-versioning of existing video content needed to support this goal.

• Act as a cross-functional liaison and catalyst who works with Esri business units that actively communicate Esri’s story, such as GBD, Professional Services, Industry, Brand, and Product marketing, to promote and advise on how existing videos can best be deployed in support of their communications goals. Collaborate on projects accordingly. In addition, track and report on how videos are being used.

• Drive strategic amplification of existing videos by co-developing with Video Executive Producers and Esri sales and marketing teams, story-driven distribution campaigns that extend reach and influence among strategically important audiences. Inform content strategy through performance metrics analysis and trend research.

• Enable internal business units to access and deploy existing video content by developing and maintaining a user-friendly video library of the Video Team’s work that empowers staff and distributors to browse and search existing content.

Requirements

• 5+ years of experience in marketing, creative services, or related field

• Experience developing and leading creative campaigns to strategically extend influence

• Proven ability to work cross-functionally with marketing, product, and business teams

• Proven ability to identify opportunities to maximize the value of existing assets

• Experience building systems or processes to organize content, track usage, and streamline access for stakeholders

• Experience using metrics and analytics to measure performance, share insights, and/or inform future strategy

• Bachelor’s degree in marketing, communications, media, or a related field

• Visa sponsorship is not available for this posting. Applicants must be authorized to work for any employer in the U.S.

Recommended Qualifications

• Familiarity with platforms like Google Analytics, YouTube Studio, or marketing dashboards to track and report on video performance

• Knowledge of ArcGIS and/or mapping technology

• Experience with digital asset management tools or libraries, and proficiency in organizing large collections of content

#LI-OH1

#LI-Onsite

Total Rewards

Esri’s competitive total rewards strategy includes industry-leading health and welfare benefits: medical, dental, vision, basic and supplemental life insurance for employees (and their families), 401(k) and profit-sharing programs, minimum accrual of 80 hours of vacation leave, twelve paid holidays throughout the calendar year, and opportunities for personal and professional growth. Base salary is one component of our total rewards strategy. Compensation decisions and the base range for this role take into account many factors including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.

A reasonable estimate of the base salary range is
$82,160—$138,320 USD

The Company

At Esri, diversity is more than just a word on a map. When employees of different experiences, perspectives, backgrounds, and cultures come together, we are more innovative and ultimately a better place to work. We believe in having a diverse workforce that is unified under our mission of creating positive global change. We understand that diversity, equity, and inclusion is not a destination but an ongoing process. We are committed to the continuation of learning, growing, and changing our workplace so every employee can contribute to their life’s best work. Our commitment to these principles extends to the global communities we serve by creating positive change with GIS technology. For more information on Esri’s Racial Equity and Social Justice initiatives, please visit our website here.

If you don’t meet all of the preferred qualifications for this position, we encourage you to still apply!

Esri is an equal opportunity employer (EOE) and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need reasonable accommodation for any part of the employment process, please email [email protected] and let us know the nature of your request and your contact information. Please note that only those inquiries concerning a request for reasonable accommodation will be responded to from this e-mail address.

Esri Privacy Esri takes our responsibility to protect your privacy seriously. We are committed to respecting your privacy by providing transparency in how we acquire and use your information, giving you control of your information and preferences, and holding ourselves to the highest national and international standards, including CCPA and GDPR compliance.