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Vice President Sales, Fitness Vertical

Zenoti

Seattle, Washington, United States (Bellevue, WA) Remote permanent

Posted: November 4, 2025

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Job Description

Zenoti provides an all-in-one, cloud-based software solution for the beauty and wellness industry. Our solution allows users to seamlessly manage every aspect of the business in a comprehensive mobile solution: online appointment bookings, POS, CRM, employee management, inventory management, built-in marketing programs and more. Zenoti helps clients streamline their systems and reduce costs, while simultaneously improving customer retention and spending. Our platform is engineered for reliability and scale and harnesses the power of enterprise-level technology for businesses of all sizes

Zenoti powers more than 30,000 salons, spas, medspas and fitness studios in over 50 countries. This includes a vast portfolio of global brands, such as European Wax Center, Hand & Stone, Massage Heights, Rush Hair & Beauty, Sono Bello, Profile by Sanford, Hair Cuttery, CorePower Yoga and TONI&GUY.

Our recent accomplishments include surpassing a $1 billion unicorn valuation, being named Next Tech Titan by GeekWire, raising an $80 million investment from TPG, ranking as the 316th fastest-growing company in North America on Deloitte’s 2020 Technology Fast 500™. We are also proud to be recognized as a Great Place to Work CertifiedTM for 2021-2022 as this reaffirms our commitment to empowering people to feel good and find their greatness. To learn more about Zenoti visit: https://www.zenoti.com

Position Overview:

As VP of Sales – Fitness, you will be responsible for driving global growth in the fitness segment, leading and managing a distributed sales team, and building a scalable sales engine that delivers consistent results. You will collaborate cross functionally with marketing, lead generation, and implementation teams to ensure pipeline growth, high win rates, and seamless customer onboarding. This is a senior leadership role requiring a blend of strategic execution, enterprise deal leadership, and people management.

Key Responsibilities:

Sales Strategy & Execution

• Develop and execute sales strategies to rapidly grow Zenoti’s Fitness business globally.

• Define and deliver against sales plans to achieve company OKRs and revenue goals.

• Personally engage in enterprise level deals, guiding them from origination through closure.

Pipeline Development & Demand Generation

• Partner with marketing and lead generation teams to build and expand the outbound pipeline.

• Identify opportunities to improve closure rates and optimize sales to implementation handoff.

• Drive disciplined pipeline management and ensure consistent forecasting accuracy.

Team Leadership & Development

• Lead and Manage a global sales team across regions.

• Ensure compliance with Zenoti’s sales process and standards of execution.

• Mentor, coach, and develop account executives to improve performance and deal quality.

• Build a culture of accountability, collaboration, and customer first execution.

Customer Partnership

• Act as a trusted advisor to new customers, providing insights into their industry, business model, and opportunities for value creation with Zenoti.

• Build deep relationships with key decision makers in target accounts.

Business Planning & Reporting

• Develop and manage detailed business plans for goal and quota attainment.

• Provide reporting and insights on pipeline health, sales performance, and market opportunities to senior leadership.

Qualifications:

• 12+ years of relevant experience in technology sales and sales leadership roles across SMB, mid market, and enterprise segments.

• Proven track record of driving revenue growth in SaaS companies; experience in small to mid sized SaaS organizations preferred.

• Experience leading geographically distributed sales teams and driving consistent execution.

• Strong understanding of sales processes with a disciplined approach to pipeline and forecasting.

• Bachelor’s degree in Business or a related field; MBA preferred.

• Excellent communication, presentation, and relationship building skills.

• Self motivated and goal oriented, with the ability to thrive in a competitive, high growth environment.

• Experience in or knowledge of the spa, salon, fitness, and beauty & wellness industry is a strong plus and preferred.

Desired Characteristics:

• Strategic thinker who can balance big picture vision with hands on execution.

• Strong leadership presence with the ability to inspire and motivate teams.

• Customer centric mindset with the ability to build trust and long term relationships.

• Highly collaborative, with the ability to work cross functionally and globally.

Zenoti Pay Range
$150,000—$180,000 USD

Zenoti provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

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