Vice President, Sales

Vice President, Sales

The Opportunity

We are looking for a high-impact VP of Sales to lead our national sales organization and take BHD to its next level of growth. This is not a caretaker role. We want a builder, someone who combines strategic vision with a hands-on, in-the-field leadership style, and who knows how to get the best out of a team while personally driving revenue at the highest level.

If you have a track record of building elite B2B sales teams in technical or industrial sectors, a Challenger mindset, and the ability to inspire both customers and colleagues, we want to talk.

What You Will Do

Lead and Develop a High-Performance Sales Team You will recruit, coach, and mentor a national sales team, creating a culture of accountability, integrity, and execution. You set the standard, and you hold people to it. Top performers thrive here; you will build the environment that produces them.

Build and Execute National Sales Strategy You will develop and own comprehensive sales strategies that align with BHD's growth targets and market opportunities. From territory planning to pricing strategy, you will make the calls and deliver the results with the autonomy to do it your way.

Drive Revenue Growth and Market Expansion You are ultimately accountable for hitting ambitious revenue targets and expanding our presence across key markets including oil and gas, manufacturing, and utilities. You will identify where the biggest opportunities are, prioritize accordingly, and lead the charge.

Champion the Challenger Approach You and your team do not just sell products you teach customers something new about their operations, tailor solutions to their real problems, and consistently differentiate BHD from the competition. You instill this mindset across the entire sales organization.

Collaborate Cross-Functionally You will work closely with marketing, product, operations, and executive leadership to ensure sales strategy is aligned with the broader business and that the team has everything it needs to win.

Own the Data and Forecast You will leverage CRM data, KPIs, and market intelligence to keep strategy sharp and forecasting accurate. You make decisions based on what the numbers are telling you and you know when to trust your gut anyway.

Represent BHD at the Highest Level You will be a visible presence at key industry events, with top-tier clients, and in strategic partner conversations. You elevate the brand wherever you go.

Who You Are

• A proven sales leader with 10+ years of B2B sales experience, including at least 5 years leading a team, ideally in industrial, instrumentation, or technical sectors.
• Someone with a demonstrable track record of hitting and exceeding revenue targets, you come with numbers, not just stories.
• A Challenger at heart — you teach, tailor, and take control of the sales conversation, and you coach others to do the same.
• A natural talent developer who takes genuine pride in watching your team grow and advance.
• Analytically sharp — you use data to drive decisions without losing sight of the customer relationship.
• Comfortable with ambiguity and fast-paced environments; you do not wait to be told what to do.
• Willing to travel nationally to support your team and maintain key client and partner relationships.
• A strong communicator with the executive presence to represent BHD at the highest levels.

What We Offer

• Competitive Compensation: Strong base salary, uncapped performance-based incentives, and equity potential for the right candidate.
• Real Autonomy: You will have the authority to build and execute the strategy you believe in, with full executive support behind you.
• Career Impact: This is a seat at the leadership table. You will help shape the direction of the company, not just the sales department.
• A Team Worth Leading: A lean, driven organization where execution is valued and politics are not.
• Growth: We invest in our leaders. Your success here opens doors well beyond this role.

Why BHD?

Be a part something innovative and growing! We are proud leaders within our industry and continue to drive success. We have seen revenue growth year after year while also being established for over 30 years in the industry.

Benefit from our benefits! We enroll our employees in an extensive medical benefits package. We also offer competitive compensation, vacation days, recognition programs, incentive packages and many more perks!

Succeed as a Team! Our commission structure promotes an inclusive sales team environment. We all have invested interest in seeing each other succeed and are committed to do so.

Never Stop Growing! Our product offerings offer an extensive opportunity to continue to learn. You will have routine product information sessions available and a knowledgeable sales department to support you. We are proud of our history of quick career progression for our top achievers and are committed to see our people succeed and grow.

Enjoy Where You Work! We built a beautiful state-of-the-art office where you will be proud to work. Enjoy free parking, an open-concept environment, industry resources at your fingertips and visibility into our calibration, sales, and rentals departments.

BHD Instrumentation is a growing company that sells, services and rents professional test equipment from leading manufacturers. BHD has been in business for over 30 years and is the leading supplier to industrial clients in all market segments.