Vice President Product Strategy & Commercialization

Role: Vice President, Product Strategy & Commercialization

Location: Remote

We are Growers, We are Wholesalers, We are Producers, We Are Budtenders, We are Retailers, We are Partners, and We are Hiring

We’re seeking a Vice President, Product Strategy & Commercialization to lead our national brand and product portfolio strategy—from innovation through launch. This role will drive consumer-led product development, technical formulation, and end-to-end commercialization, building a best-in-class portfolio across all active markets

Your Impact:

• Set the vision and direction for our national brand and product portfolio, defining clear priorities that drive growth, differentiation, and market leadership

• Build and evolve a consumer-led innovation pipeline, identifying whitespace opportunities and translating insights into high-impact products

• Lead the end-to-end product lifecycle—from concept through formulation, packaging, and commercialization—ensuring quality, compliance, and profitability

• Establish and scale best-in-class processes that bring structure, speed, and consistency to product development and launch execution

• Align and influence cross-functional teams and executive stakeholders, ensuring seamless execution and delivering products to market with clarity and impact

Your Strengths:

• Extensive experience in product strategy, innovation, and commercialization (cannabis or highly regulated industry preferred)

• Strong track record of building and scaling product portfolios and driving revenue growth

• Deep understanding of consumer trends, product development, and go-to-market strategy

• Experience leading cross-functional teams across product, marketing, and operations

• Knowledge of formulation, packaging, and regulatory requirements

• Strategic thinker with strong execution skills and attention to detail

• Comfortable operating at both a high-level and in the details within a fast-paced environment

If we are EMPATHETIC, HONORABLE & ACCOUNTABLE

And we grow ourselves and business with GRIT then we will be

CHAMPIONS OF CANNABIS

Why Join Us:

Holistic Industries offers a comprehensive benefits package, including competitive base pay, medical, dental, and vision coverage. We also offer a team member discount in our stores, a Health Savings Account, pet insurance, and a 401(K) with a company match. Additional benefits include company-paid short term and long-term disability, life and AD&D insurance and mental health and urgent care services. Team Members can also take advantage of our referral program and generous paid time off (PTO).

Massachusetts pay range
$220,000—$220,000 USD