Vice President – Monetization Growth & Business Strategy

About the Team:

Define and drive the monetization and business strategy across the entertainment portfolio of Cluster 1 comprising of General Entertainment, Movies, Kids, Youth, International and Star Studio 18 across linear & streaming. Focus on maximizing revenue potential, building new revenue pools, and shaping long-term growth, in partnership with leadership teams across functions.

Key Responsibilities:

1. Revenue Strategy & Monetization Architecture

• Define the monetization strategy across advertising, subscriptions, consumer products, licensing, partnerships, international and more.

• Build a screen-agnostic revenue architecture across linear, streaming, and studios

• Identify opportunities to unlock incremental yield, pricing power, and revenue mix improvement

Expectation: Define how revenue is unlocked and scaled across the portfolio

2. Business Strategy & White Spaces

• Identify white spaces and structural gaps across the value chain including content, platform, distribution, and monetization

• Drive strategic interventions to unlock new growth opportunities across verticals

• Lead business cases for new investments, partnerships, and expansion opportunities

Expectation: Shape future growth vectors beyond current business plans

3. New Revenue Engines (0→1 and Scale)

• Identify and incubate new revenue streams beyond existing models

• Build adjacent opportunities across IP monetization, experiences, commerce, and new formats

• Partner with business teams to transition pilots into scalable revenue lines

Expectation: Build new engines; handhold till scale, not run them as steady-state P&Ls

4. Embed Commercial Thinking into Core Decisions

• Ensure monetization is designed into content, product, and distribution decisions upfront

• Drive a commercial-first lens across key initiatives and portfolio bets

• Influence decision-making to improve ROI and long-term value creation

Expectation: Shift monetization from downstream outcome → upstream input

5. Cross-Functional Influence & Alignment

• Work across Ad Sales, Distribution, Content, Product, and Finance to drive alignment on revenue priorities

• Enable business teams with clear strategic direction and monetization frameworks

• Drive closure on high-impact, cross-functional initiatives

Expectation: Influence without owning line execution

6. Strategic Planning & Leadership Narratives

• Lead development of CEO/CXO-level strategy decks and narratives

• Anchor AOP and long-range planning inputs from a monetization and growth lens

• Bring together market, consumer, and competitive insights into clear strategic recommendations

Expectation: Shape the thinking that drives planning, not the plan itself

Success Metrics

• Improvement in monetization efficiency and yield across revenue streams

• Scale and contribution of new revenue pools / business lines

• Tangible impact on revenue strategy and business direction

• Adoption of monetization frameworks across business units

Qualifications, Knowledge & Skills:

• 12–15 years across strategy, revenue, or business roles

• Experience in defining monetization strategy and building new businesses

• Strong commercial acumen with ability to connect content, product, and revenue outcomes

• Ability to influence senior stakeholders in a non-line ownership role