Vice President, Membership

Position Type: Full-time
FLSA Status: Exempt (Salary)

Location: New York, NY (Hybrid)

This position is not eligible for relocation assistance.

Work Model & Compensation Eligibility:

This role is not eligible for fully remote work. It requires a hybrid, on-site presence.

This role is not eligible for incentive, bonus, or commission-based compensation.

Relocation: This position is not eligible for relocation assistance.

ABOUT NEW YORK CITY TOURISM + CONVENTIONS        

New York City Tourism + Conventions is the official destination marketing organization and convention and visitors bureau for the five boroughs of New York City. Our mission is to invite the world and energize the City, building equitable, sustainable economic prosperity and community through tourism for the mutual benefit of residents, businesses, and visitors.

NYCtourism.com is the official website of New York City, reaching visitors in their trip-planning stages and showcasing everything the City has to offer. The site is also home to key marketing programs including NYC Restaurant Week®, NYC Broadway WeekSM, and more.

POSITION SUMMARY

The Vice President, Membership is responsible for the overall performance, retention, revenue growth, and value delivery of New York City Tourism + Conventions’ membership program. This role leads the execution of membership strategy across sales, renewals, member engagement, and signature programs, ensuring membership remains a core revenue engine and a meaningful, results-driven experience for members.

The VP oversees a team responsible for membership sales, member programs, services, and systems, and is accountable for operationalizing organizational goals within the Membership function, translating them into clear priorities, measurable outcomes, and consistent execution. In addition to team leadership, this role directly manages relationships with some of the organization’s most engaged and strategically important members, including attractions, hotels, and other high-impact partners.

ESSENTIAL DUTIES & RESPONSIBILITIES

Membership Strategy, Retention & Revenue

Own end-to-end execution of membership strategy with a primary focus on retention, renewals, and revenue growth across all member categories.

Manage annual departmental revenue and retention goals, ensuring alignment with organizational priorities.

Provide ongoing evaluation of the membership value proposition, including pricing, tiers, packaging, and benefits, to ensure clarity, competitiveness, and strong return on investment for members.

Identify and develop new revenue opportunities tied to member engagement, participation, and programming.

Oversee renewal strategy and cadence, ensuring proactive outreach, clear value articulation, timely billing, and coordination with Finance on collections and reporting.

Member Engagement & Relationship Management

Oversee the engagement and retention of approximately 1,600+ member organizations across all five boroughs and membership categories.

Directly manage and maintain senior-level relationships with the organization’s most engaged, high-value, and high-visibility members, including attractions, hotels, and other key tourism partners.

Establish standards and expectations for member onboarding, servicing, communication, and issue resolution across the department.

Ensure members are actively informed of opportunities to participate in programs, events, marketing initiatives, and industry engagement.

Partner cross-functionally with Marketing, Destination Services, Communications, Research, and Events to maximize member visibility, participation, and impact.

Use data, feedback, and performance metrics to continuously assess and improve member satisfaction and retention.

Signature Programs & Program Recruitment

Provide program leadership and execution
oversight of NYC Tourism + Conventions’ flagship membership programs, including but not limited to:

NYC Restaurant Week

Broadway Week / Off-Broadway Week

Hotel Week

Must-See Week and related initiatives

Ensure programs are designed and managed in alignment with organizational priorities as both engagement and revenue drivers, with clear recruitment goals, timelines, quality standards, and performance benchmarks.

Oversee program recruitment strategy in partnership with Managers, ensuring participation targets are met and program quality remains high.

Review post-program results to assess performance, member feedback, and opportunities for improvement.

Staff Leadership & Management

Lead and manage a team of Managers responsible for membership sales, programs, services, and systems.

Set clear goals, priorities, and accountability for the team, aligning individual and departmental objectives with organizational priorities.

Provide coaching, feedback, and professional development to build strong managers and ensure consistent performance.

Foster a collaborative, results-oriented team culture with a strong focus on execution, communication, and member outcomes.

Systems, Reporting & Operations

Provide executive oversight of the Membership CRM (Simpleview), ensuring it supports sales, renewals, reporting, and member engagement needs.

Ensure accurate, timely reporting on membership performance, revenue, renewals, program participation, and key KPIs.

Partner with Finance and Operations to ensure data integrity, billing accuracy, and forecasting alignment.

Identify opportunities to improve processes, efficiency, and scalability across the Membership department.

KNOWLEDGE, SKILLS & ABILITIES

Minimum 8 - 10+ years of experience in membership, sales, revenue, or customer-focused leadership roles; tourism, hospitality, or member-based organizations preferred.

Proven experience leading teams and managing managers, with a strong track record of delivering results through others.

Demonstrated success driving retention, renewals, and revenue growth in a complex, multi-stakeholder environment.

Strategic and analytical mindset with the ability to use data to inform decisions and prioritize initiatives.

Excellent communication and presentation skills, with the ability to engage members, staff, and senior leadership.

Deep knowledge of New York City’s tourism landscape, boroughs, and diverse business communities.

Collaborative leadership style with the ability to work cross-functionally and align stakeholders around shared goals.

We offer a competitive benefits package including:

Hybrid Schedule: 3 days in-office (Tues/Wed required + 1 flex day); Fridays remote.

Generous Time Off: PTO Bank (personal, sick, and vacation)

Holidays: up to 12 paid company holidays, plus extended Winter Break.

Floating Holiday: 1 per year, front-loaded.

Healthcare: Premium medical, dental, and vision plans, plus HRA.

Retirement & Development: Retirement savings plan and professional development opportunities.

Perks: Cell phone credit to subsidize your plan and a monthly commuter allowance.

Applicants for this position must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time.

NYC Tourism + Conventions Commitment to Diversity, Equity, and Inclusion

NYC Tourism + Conventions is an equal opportunity employer and is committed to fostering a diverse, equitable, and inclusive workplace. We provide equal employment opportunities to all employees and applicants and prohibit discrimination and harassment of any kind.

All qualified applicants will be considered for employment without regard to race, color, creed, religion, national origin, citizenship or immigration status, age, sex, gender, gender identity or expression, sexual orientation, marital or familial status, pregnancy or related conditions, disability, genetic information, military or veteran status, arrest or conviction record, caregiver status, domestic violence victim status, or any other characteristic protected by applicable federal, New York State, or New York City law.

We strongly encourage women, people of color, members of the LGBTQIA+ community, people with disabilities, veterans, and individuals from historically underrepresented communities to apply.

If you need a reasonable accommodation for any part of the application or hiring process due to a disability, medical condition, or other legally protected reason, please contact us at [email protected] and let us know the nature of your request.

If you think you might thrive in this environment, we would love to hear from you.

EOE