Vice President, Earned Media Strategy (Corporate Affairs/B2B)

Who We Are:

At M Booth, we produce award-winning, culturally-resonant, and buzz-worthy campaigns that move key audiences to action.

We are relentlessly passionate about our clients and their business, whether that means developing scrappy campaigns and content that breaks through, maximizing earned to reach key audiences, leading in digital innovation, or unleashing insights that unlock ideas that win in the marketplace. And we have a bold belief that our work can and should contribute to an equitable world.

Our agency was born 40 years ago with entrepreneurial roots, a people-first culture, and a passion for creativity and innovation. As we look to the future we believe Only the Bold will make a lasting impact and change. From culture to creative, in today’s world BOLD moves everything we do.

We are seeking a Vice President who is a true, hands-on Earned Media Expert. This is not a general account management role; we are looking for a seasoned media practitioner who lives for the thrill of the pitch and the craft of a perfect story. You will serve as a leadership voice in our Media practice, acting as a high-visibility media specialist for our most marquee corporate and consumer brands.

You are an expert at identifying the most compelling elements of a brand’s story and have a proven ability to make those stories travel across the integrated media landscape.

What You’ll Do

Elite Media Relations & Corporate Storytelling

• Drive high-impact media programs, from strategic oversight to conducting direct media outreach.

• Lead corporate storytelling including complex business milestones like earnings reports, executive visibility, and robust thought leadership programs.

• Act as a senior media counselor, providing proactive and reactive strategic advice to clients during urgent media issues or response statements.

• Media train and advise executives, helping them navigate the modern media landscape and inspiring confidence through exceptional communication skills.

Innovation & New Media

• Pioneer "New Media" strategies, bringing a deep interest in platforms like Substack, podcasts, and emerging digital formats.

• Integrate Generative Engine Optimization (GEO) principles into media strategies to ensure brand visibility within LLMs and AI-generated search results.

• Maintain and expand top-tier connections across print and broadcast media, specifically within morning, daytime, and business segments.

Team Mentorship

• Upskill the agency by participating in the Media Connectors Group and account teams as well as imprinting on training programs to develop junior talent into skilled media practitioners.

• Vet and strengthen planning ideas across the agency and with account teams to ensure they deliver tangible earned results.

• Lead media strategy in new business pitches, providing expert counsel on media relations tactics that drive agency success.

What You’ll Bring:

• Experience: 8–10+ years of related professional experience with a focus on media relations.

• Technical Proficiency: Proficiency with media monitoring and SEO/GEO tools such as Cision, Meltwater, Ahrefs, or Semrush.

• Corporate Expertise: Experience earning thought leadership in top-tier and industry trades, particularly for B2B, technology, or professional services.

• Storytelling Skills: The ability to take complex, technical material and make it compelling for media.

• Mindset: A curious, solution-oriented, and collaborative approach with an insatiable intellectual curiosity.

What We’ll Bring:

Here are a few highlights of the benefits we offer at M Booth:

• A workplace that’s alive with courage, ideas, respect and humanity

• Professional growth and development programs to help advance your career

• Comprehensive health care and wellness plans for your entire family

• A 401(k) Savings Plan and Flexible Spending Accounts

• Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays

• Additional Perks: Family Leave, Well-Being Programs, and Commuter Benefits

• SALARY: $136,000 - $165,000

(New hires are typically brought into the organization between the minimum to midpoint of the salary range posted depending on qualifications, internal equity, and the budgeted amount for the role.)

Location: Remote or in the New York office

Our Flexible Work Policy:

We believe that our best work happens in a hybrid working environment. If you are in the NYC (or commutable surrounding distance) hub we want to see you in person 2 days a week. That could mean in our office, in our client's office, on the road with them or attending an industry event.

For those outside the NYC hub, you will be asked to be in person too. Examples of this may include client meetings, events or team meetings. There will also be in person opportunities for you to connect with others who live in your hub to collaborate and work together.

If you plan on working remotely, we can accept applicants from the following states:

Arizona, California, Colorado, Connecticut, Florida, Georgia, Illinois, Indiana, Louisiana, Maryland, Massachusetts, Michigan, Minnesota, Nevada, New Jersey, New York, North Carolina, Oregon, Pennsylvania, Texas, and Washington D.C.

M Booth & Associates is an equal opportunity employer. All candidates will be considered for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.