Vice President, Digital Health Strategist

FleishmanHillard, a leading global communications agency, has an immediate opening for Vice President, Digital Health Strategist to help lead digital work on behalf of a major Healthcare client. The role is responsible for developing and overseeing the execution of social media and digital initiatives, including the development of content, creative campaigns, medical meeting and conference connection strategies, and influencer activations. The role sits at the intersection of our integrated services and healthcare teams implementing innovative, dynamic social-first communications strategies to solve for clients’ business challenges.

The ideal candidate will have a digital-first mentality, deep experience within the Healthcare industry, and be in tune with emerging trends across the landscape from pharma to biotech to consumer and HCP communications. Our social and digital work encompasses branded and product communications and unbranded and disease state awareness campaigns as well as corporate and internal communications. Client-facing responsibilities will include ongoing ideation, strategic consultation around major initiatives and key moments, and relationship management.

The VP, Digital Health Strategist is responsible for serving as a subject matter expert and integral strategic advisor internally and externally. The role will cultivate POVs, tool kits and guidance documents, and serve as a trusted partner and relationship builder for our clients and key stakeholders.

We are looking for someone who is collaborative and willing to work on teams to do bold new things – someone who wants the challenge of solving client problems within the highly regulated healthcare industry, even as social media paradigms and practices evolve and shift. They will be influential voices within the integrated services and healthcare teams, and be relied on to analyze industry trends, provide perspectives on competitive activities and opportunities, and help drive operational excellence.

FleishmanHillard values the importance of impact and inclusion to strengthen the bonds between us, grow our people and create spaces for everyone to thrive. We stay true to our commitment to our people and the communities in which we live and work. As part of our ongoing effort to be the world’s most inclusive agency, we are committed to seeking candidates who possess and demonstrate a profound interest in furthering our impact and inclusion goals.

Responsibilities

• Serve as a senior social strategy contact for a major healthcare client

• Develop and implement innovative social brand and social content strategies that are integrated with overall client marketing objectives and goals

• Collaborate with agency partners to develop and implement integrated media strategy, media planning, and program execution

• Lead development of social media management standards, policies and rules of engagement for social channels

• Help deploy an industry-leading technology stack that supports insights development, audience intelligence, and performance measurement

• A balance of writing and analytical skills with an ability to translate research and data into actionable insights.

• Proficiency in utilizing social and digital technological innovations to advance current client offerings and engagements

Qualifications

• Have 8+ years of social and digital experience within healthcare industry (client-side), advertising and/or PR agency

• Experience working with complex HIPAA and FDA-regulated issues a must

• Familiarity with oncology and related fields is beneficial

• A track record of creative thinking and effective execution in social media and digital platforms

• Possess a thorough command of the social media and digital spaces (from shifting consumer platforms to new HCP-platform features to evolving applications of AI), sophisticated client service and digital communications skills, high energy and passion for this area of rapid change and innovation

• Work well within highly collaborative, integrated teams – displaying proven ability in running a team, controlling timelines and budgets, anticipating issues and working towards solutions to complex problems

• Understand the paid media environment and how it applies to a holistic social media strategy

• An expert grasp of influencer (patient, caregiver, HCP) strategy including planning, contracting, activating, and amplifying end-to-end campaigns

• Have the proven ability to meet deadlines, juggle multiple projects and work independently in a fast-paced office environment.

Our Story

FleishmanHillard specializes in public relations, reputation management, public affairs, brand marketing, digital strategy, social engagement and content strategy. FleishmanHillard was named 2020, 2021 and 2022 Campaign Global PR Agency of the Year; 2023 ICCO Large Agency of the Year – The Americas; 2022 and 2023 PRWeek U.S. Agency of the Year; 2022 and 2023 PRWeek U.S. Outstanding Extra-Large Agency of the Year; 2023 Campaign US PR Agency of the Year; 2021 PRovoke APAC Consultancy of the Year; and 2021 PRWeek UK Large Consultancy of the Year. FleishmanHillard is part of Omnicom PR Group and has nearly 80 offices in more than 30 countries, plus affiliates in 45 countries.

FleishmanHillard offers a hybrid work model and seeks employees who are comfortable working in the office for a portion of their week, in accordance with their local office hybrid work policy. We value the collaboration and camaraderie that in-person interactions provide, but also understand the importance of flexibility and balance in our employees’ lives. We acknowledge that our people are diverse individuals with unique circumstances and needs, and therefore our goal is to foster a productive and inclusive work environment where all employees can thrive, both in and out of the office.

FleishmanHillard is an Equal Opportunity and Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sex stereotyping, pregnancy (which includes pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), gender, gender identity, gender expression, national origin, age, mental or physical disability, ancestry, medical condition, marital status, military or veteran status, alienage, citizenship status, sexual orientation, genetic information, or any other protected class under federal, state or local laws. Please do not contact the office directly to apply – only resumes submitted through this website will be considered. If you need assistance reviewing career opportunities or completing an application, please email our careers team or call 314-982-1700 and ask to be connected to Talent Development.

The anticipated salary range for a Vice President is $77,000 - $175,000.

Salary is based on a range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geography. A range of medical, dental, vision, 401(k) matching, paid time off and/or other benefits also are available.