Vice President - Content Strategy, JioHotstar

Key Responsibilities :
• Set the end‑to‑end content slate vision, shaping genre, format, and audience strategies that fuel sustained platform growth.

• Design and execute high-impact release strategies, optimizing premiere windows, drop cadences, and platform rhythms based on audience behaviour, competitive trends, and demand signals.

• Build and scale long‑term franchises and repeatable IP, creating consistent, high‑engagement tentpoles that strengthen platform loyalty.

• Lead greenlighting recommendations and content investment decisions, balancing creative ambition with ROI, audience insight, and portfolio health.

• Deeply analyze Indian audience segments, across both JioStar’s existing user ecosystem and broader streaming consumers, to tailor content decisions that maximize reach, retention, and engagement.

• Identify market white spaces and underserved cohorts, shaping content strategies that unlock new growth and competitive differentiation.

• Strengthen the platform’s editorial identity, using distinct content choices to reinforce positioning and build brand affinity.

• Establish clear SOPs, frameworks, and principles for release planning, including day‑and‑date strategies, cadence design, and localization approaches to expand content appeal.

• Partner closely with marketing, production, and content teams to ensure seamless content delivery, strong promotional alignment, and flawless execution of major releases.

• Track and interpret content performance metrics, using data, audience feedback, and market insights to continuously refine strategy and enhance outcomes.

• Stay ahead of industry and consumer trends, driving innovation in release models and experimentation that differentiates the platform in a dynamic, competitive landscape.

Role Criteria:
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This is a role that requires an incredibly high-velocity of decision making and getting things rolling amongst a large set of leaders. A self-driven approach is crucial.

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Self-starter skilled at prioritizing and managing multiple projects, teams and deadlines that run simultaneously.

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Demonstrated success in influencing cross-functional teams, senior stakeholders and leadership across teams.

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Has ability to quickly innovate, implement, learn through experiments and scale based on learning.

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The candidate will need to have exemplary communication skills (both written and verbal) to drive strategic content recommendations with other leaders and earn trust with colleagues across the business.

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Experience using data and metrics to measure impact and determine improvements.

Basic Qualifications:
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15 years of relevant experience in the entertainment industry of audience and programming analysis, OTT/television content and trend research, or data and consumer insights

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Experience using data and metrics to drive improvements

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Experience using Microsoft Excel and PowerPoint to manipulate and analyse data

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Proven analytical and quantitative skills with a passion and aptitude for analysis

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Demonstrated ability to generate ideas and independently solve problems with a logical, data-driven approach

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Master’s degree in Marketing, Communications, Business, Economics or similar

Preferred Qualifications :
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Relevant experience in the entertainment industry of audience and programming analysis, OTT/television content and trend research, or data and consumer insights

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Excellent business judgment and an ability to think strategically and help build execution plans

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Demonstrated ability to work effectively across business teams to deliver business results, experience in project management across multiple teams in an organization

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Ability to prioritize and multi-task across multiple workstreams

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Strong bias for action and sense of urgency; the ability to make things happen quickly

About Us
Perched firmly at the nucleus of spellbinding content and innovative technology, JioStar is a leading global media & entertainment company that is reimagining the way audiences consume entertainment and sports. Its television network and streaming service together reach more than 750 million viewers every week, igniting the dreams and aspirations of hundreds of million people across geographies.

JioStar is an equal opportunity employer. The company values diversity and its mission is to create a workplace where everyone can bring their authentic selves to work. The company ensures that the work environment is free from any discrimination against persons with disabilities, gender, gender identity and any other characteristics or status that is legally protected.