Vice President, Behavioral Methodology

At Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it’s consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution. When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together. We champion you, because when you succeed, we do too. We enable your best to power our future.

Are you a visionary research leader ready to redefine how the world understands audiences? Nielsen is seeking a transformational and data-driven VP to spearhead the research efforts that power our industry-leading audience measurement panels. This isn't just about research or methodology; it's about igniting innovation and ensuring the accuracy and representation that underpins media and advertising decisions. 

You'll be a strategic force behind our research teams, challenging the status quo and implementing innovative, future-forward, cost-effective methodologies as we revolutionize our panels and surveys for the modern age. If you thrive on implementing cutting-edge data collection methods in a fast-paced, evolving environment, this is your opportunity to make a massive impact.

 

• Pioneer Research Design: Design and oversee methodologies that ensure our panels and surveys are accurate, representative, and future-proof across diverse geographies.
• Bridge Innovation & Execution: Collaborate intensely with Product, Technology, and Operations teams, bringing innovative data collection methods from concept to reality. Seamlessly test and deploy next-generation data collection across multiple modes.
• Shape the Future of Panel Measurement: Actively monitor and contribute to the evolution of measurement standards, privacy regulations, and audience behavior trends, positioning Nielsen at the forefront.
• Cultivate Excellence: Build and nurture a research team, instilling a shared passion for intellectual curiosity, methodological rigor, and tangible business impact.
• Optimize for Impact: Strategically evaluate investments across various cost components, ensuring optimal balance between measurement precision and cost efficiency.

• 10+ years of experience leading research, data collection, or consumer insights functions with at least 5 years in a senior or leadership role. People management experience is a must.
• Deep expertise in research design, sampling methodology, survey and panel development, including in measuring hard-to-reach populations.
• Demonstrated ability to translate complex research findings into business strategies that drive measurable results.
• Advanced skills in data visualization, statistical analysis, and research platforms (e.g., SPSS, R, Tableau, SQL).
• Executive-level communication skills with experience presenting to and influencing executive leadership with clarity and authority.
• Advanced degree (Master’s or Ph.D.) in Behavioral Science, Statistics, Media Studies, Marketing Research, or related field.

Preferred Experience:

• Hands-on experience with cross-platform measurement systems and methodologies.
• Familiarity with international measurement protocols and multicultural media consumption patterns.
• Strong understanding of media measurement tools, behavioral analytics platforms, and audience segmentation techniques.
• Knowledge of emerging technologies in audience measurement, including passive data collection and cross-platform tracking.

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Enabling your best to power a better media future. Our comprehensive benefits package (including health & wellness plans, 401(k) retirement coupled with a Nielsen match, a generous paid time off policy, company provided car for those who qualify, and if eligible, a discretionary incentive/bonus) is designed to be inclusive for all employees and families, and we take pride in ensuring that employees are rewarded holistically for the role they are doing and their performance.

A reasonable estimated salary range for a new employee has been provided. It would be adjusted based on each employee's geographic location. The position of each employee within a compensation range at Nielsen is dependent on several individual circumstances, such as experience, training, certifications and other business requirements/needs.

Nielsen makes hiring decisions without regard to disability status, protected veteran status, or membership in any other protected class.

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