VAS Go-To-Market & Strategy Manager

Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid. Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.

The Manager, VAS GTM and Strategy for CEMEA will be accountable in supporting the grow of Visa’s Value Added Services revenue by making these Products easy to buy and easy to sell. Role accountabilities will support and help manage the next generation of VAS, which further extend Visa’s relevance beyond our traditional payments and processing relationships. This includes developing and implementing comprehensive regional GTM pricing targets at sales channels and ensuring products align to regional client needs and are supported by ample training tools and documentation. This role reports primarily to the Head of VAS GTM and Commercialization. Success will require to partner, collaborate and influence many functions across a matrixed organization (e.g., Sales, Product, Marketing, Finance, and Global VAS teams). This requires organizational savvy and strong interpersonal skills. To succeed, this role should have real hands-on experience managing sales pipeline, introducing new products, and pricing through both direct and indirect Sales channels. She or he should have a commercial mindset as the goal of regional GTM and Commercialization is to accelerate the VAS 2030 Strategy. They should be an out of the box thinker with a proven track record of success in fast-paced environments with demanding timelines and be equally comfortable interacting with executives and junior team members. Responsibilities: Strategy Deployment. Support the implementation and go-to-market for the 2030 strategy that aligns with the company's global goals and objectives. Oversee multiple workstreams and project delivery, meeting objectives and timelines while managing complex project structures. Ensure that key initiatives align to local and regional client needs are clearly positioned, solutions are appropriately priced for target sales channels and have an effective sales narrative. Market Research. Execute in-region market research and competitive benchmarking for current and future VAS products. Gather and document regional client feedback – including a formal insights program and measurement of NPS scores – to help Regional and Global Product leaders manage roadmaps. Financial Management. Support the management of successful metrics, transaction growth, market share, client success, expense management and other related Key Performance Indicators as agreed to and in the Visa Annual Operating Plan and Multi-year Strategic Outlook Partnerships. Works in partnership with the VAS BPO and Corporate Strategy and Corporate Development teams to build strategic partnerships and content to influence, align with, and adapt functional and divisional acquisition opportunities. Performance Tracking and Management. Closely monitor OKR’s tied to Sales motions and Product performance, and drive continuous improvements to messaging, Sales training, documentation, localized delivery, pricing, marketing, etc. Continually refine and optimize the regional go-to-market strategy, commercialization process, and sales enablement programs based on performance data, market research, and customer feedback. Cross-Functional Collaboration. Act as the internal client for and orchestrate activity among regional and global functions (Marketing, Sales Enablement, Finance) defining actions required to make Visa VAS products consistently easy to sell and buy. Maintain close collaboration with other GTM teams to ensure consistent application of best practices in region. Governance and Process Optimization. Manage a formal governance process to ensure commercialization, pilot, and delivery standards are met as Products evolve from central development to revenue-generating deployments with regional clients. Ensure we have consistent standards, definitions, and Key Performance Indicators to measure faster execution. Structure and solve business problems, collaborating with a range of internal stakeholders to make recommendations on issues with far-reaching business impact This is a hybrid position. Expectation of days in the office will be confirmed by your Hiring Manager.

6 or more years of work experience with a Bachelor's Degree or 4 or more years of relevant experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or up to 3 years of relevant experience with a PhD A proven track record of B2B product commercialization and delivery, comfort working within matrixed, ambiguous environments and deep understanding of one or more dimensions of the payment industry. Experience in project management, strategic advisory, or related roles with a proven track record of success. Demonstrated experience in commercializing new offerings, products, or services. Exceptional analytical, problem-solving, and strategic thinking capabilities. Advanced presentation skills with credibility when interacting with and presenting to senior management at Visa. Solid knowledge and utilization of major GenAI solutions and tools, paired with a general understanding of the emerging Generative and Agentic AI trends. Strong teamwork and collaboration skills with the ability to work effectively with inter-disciplinary groups and in a multi-cultural environment. Passionate, self-motivated, results-oriented individual with the ability to handle numerous projects concurrently. Fluent communicator with diplomatic skills to extract desired outcomes. Results driven, flexible, and both internally and externally customer focused. Bachelor’s degree in business, Economics, Engineering, or related field. Master's degree preferred. Fluency in English is mandatory.

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.