UX Lead (Product & Growth)

About us

Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/

About the role

We’re building and scaling a high-growth D2C product used by hundreds of thousands of customers globally, and are now entering a phase where UX becomes a core growth lever.

We’re adding new products, expanding capabilities, and focusing on improving retention, activation, and funnel performance.

We’re looking for a UX Lead who will take full ownership of design, user experience, and research — not as a support function but as a core driver of product and business performance.

Today, design is mostly engineered directly in the frontend, and UX research lacks structure and direction. You will change that.

This is not a 9–5 role. It’s a high-ownership, high-impact position for someone who wants to build systems, lead people, and directly influence product growth.

What You’ll Do

• Take full ownership of UX, design quality, and user journeys across the product.

• Define and enforce a clear, scalable design system (even if implemented directly in frontend, not Figma-first).

• Lead and manage designers and frontend engineers involved in UI/UX work.

• Turn UX into a measurable growth lever, improving activation, retention, and conversion.

• Work closely with Product and Growth to design and optimize funnels, onboarding, and monetization flows.

• Establish a structured approach to UX research, including:

• defining research priorities,

• running surveys and interviews,

• extracting actionable insights.

• Take ownership of data-driven UX decisions:

• analyze product analytics (Mixpanel, Clarity, etc.),

• identify patterns and friction points,

• define hypotheses and experiments.

• Proactively request and define new analytics/reporting needs with the data team.

Audit and continuously improve the end-to-end user journey — from acquisition to retention.

What We're Looking For

Core Strengths (Must Have)

• Design Leadership

• Strong design background with experience leading or managing designers.

• Ability to define and maintain a consistent, high-quality design system.

• UX Research

• Proven ability to collect both qualitative and quantitative user insights.

• Experience designing and running user interviews, surveys, and research frameworks.

• Ability to turn research into clear product decisions.

• Data & Analytics

• Strong ability to analyze product data independently.

• Comfortable working with tools like Mixpanel, Clarity, or similar.

• Ability to identify patterns, define hypotheses, and request deeper analysis from data teams.

Experience & Mindset

• 5–8+ years in UX/Product Design, ideally in D2C, SaaS, or consumer digital products.

• Experience working in fast-paced, growth-oriented environments.

• Strong understanding of conversion, retention, and user behavior.

• Systems thinker — designs scalable patterns, not one-off screens.

• Comfortable working in environments where design is implemented directly in frontend.

• Clear communicator, able to explain why behind decisions.

• Strong ownership mindset — you take responsibility for outcomes, not just output.

Nice to Have

• Experience in LegalTech, document tools, or utility products.

• Background in CRO (conversion rate optimization).

• Experience working closely with engineering-led teams.

• Exposure to A/B testing frameworks and experimentation systems.

Why This Role Matters

• You will define how UX drives growth, retention, and monetization.

• You will build the design and research foundation for multiple products.

• You will work directly with product leadership and influence key decisions.

You will turn UX from a weak point into a competitive advantage.

Location

Ruby Labs operates within the CET (Central European Time) zone. Applicants from any country are welcome to apply for the position as long as they are located within approximately ± 4 hours of CET. This ensures optimal collaboration and communication during working hours.

Benefits

Discover the perks of being part of our vibrant team! We offer:

• Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance.

• Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days.

• Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge.

• Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them.

• Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere. Read more about it here: https://docs.google.com/document/d/1tzxGX4Uu7Ts_HCLFXESKLnKaaBfVCPf1f9AYZPrkjJM/preview?tab=t.0

Be part of our fast-growing team and seize this excellent opportunity for personal and professional growth!

Interview Process

After submitting your application, we conduct a thorough review which typically takes 3 to 5 days, but may occasionally take longer due to the volume of applications received. If we see a potential fit, we proceed with the following steps:

• Recruiter Screening (40 minutes)

• Technical Interview (90 minutes)

• Final Interview (60 minutes)

Life at Ruby Labs

At Ruby Labs, we move fast, aim high, and expect the same from our team. We’re not here to play small—we’re here to build, grow, and win. That means we look for people who are ambitious, driven, and ready to give their best every single day.

This is a place for individuals who thrive under pressure, embrace challenges, and see opportunity in every obstacle. If you’re hungry to achieve, motivated by impact, and want to grow at the speed of your own ambition, Ruby Labs offers the platform to make it happen.

Here, effort is matched with reward. We recognize those who go all in and deliver results, and we create space for people who want more—more responsibility, more growth, and more success.

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