UWB Product Marketing - Director level

NXP Semiconductors France SAS is seeking a highly experienced and strategic Director-level Product Marketing professional to drive the global success of our Ultra-Wideband (UWB) product portfolio. This role is pivotal in shaping our UWB market strategy, accelerating adoption, and ensuring NXP's leadership in this rapidly evolving technology space.

Job Responsibilities:

• Define and execute the global product marketing strategy for NXP's UWB solutions, including market segmentation, competitive analysis, value proposition development, and go-to-market planning.
• Lead the development of compelling product messaging, positioning, and storytelling for various UWB applications across mobile, automotive, industrial, and IoT segments.
• Collaborate closely with product management, R&D, sales, and business development teams to identify market opportunities, gather customer insights, and influence future product roadmaps.
• Develop and manage product launch plans, ensuring successful introduction of new UWB products and solutions into the market.
• Create high-impact marketing collateral, including presentations, white papers, application notes, sales training materials, and website content.
• Represent NXP at industry events, conferences, and customer engagements, delivering technical presentations and evangelizing NXP's UWB vision and offerings.
• Monitor market trends, competitive landscape, and customer requirements to continuously adapt and optimize marketing strategies.
• Drive thought leadership initiatives, including articles, blogs, and participation in industry forums, to position NXP as a leader in UWB technology.
• Analyze market data and customer feedback to measure the effectiveness of marketing campaigns and identify areas for improvement.
• Mentor and potentially manage a team of product marketing professionals, fostering a culture of innovation and high performance.

Job Qualifications:

• Bachelor's degree in Electrical Engineering, Computer Science, Marketing, or a related technical field. Master's degree or MBA preferred.
• 10+ years of progressive experience in product marketing, technical marketing, or business development within the semiconductor industry, with a strong focus on wireless connectivity technologies.
• Demonstrable expertise in Ultra-Wideband (UWB) technology, including its technical principles, applications, market dynamics, and competitive landscape.
• Proven track record of successfully launching and growing semiconductor product lines globally.
• Strong strategic thinking and analytical skills, with the ability to translate technical features into compelling customer benefits and market value.
• Exceptional communication, presentation, and interpersonal skills, with the ability to effectively engage with diverse stakeholders at all levels.
• Experience working with global teams and customers in a complex, fast-paced environment.
• Ability to travel internationally as required.
• Fluency in English is essential. Proficiency in French or other European languages is a plus.

More information about NXP in France...

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