US Sports Content writer

Heart Mind Talent

London, United Kingdom Remote permanent

Posted: October 6, 2025

Quick Summary

We're looking for a US sports content writer to create engaging content for our betting platform, with a focus on US sports and social media. The ideal candidate will have a strong understanding of US sports and social media, and be able to create high-quality content that resonates with our audience. The successful candidate will be responsible for creating engaging content for our betting platform, including writing articles, creating social media posts, and developing a strong voice for our brand.

Required Skills

Job Description

Heart Mind Talent is happy to partner with Verified Global to help with hiring another US content writer.

About Verified Global:
Verified Global builds cutting-edge algorithms to flip the odds in sports betting. We deliver market-beating tips, insights, and data to millions of US sports fans—and we’re growing.

We’re looking for a creator who lives and breathes US sports and social media. You’ll run your own betting brand across platforms, support an influential voice in the US sports betting space, and constantly innovate to become best-in-class on engagement and value.

What you will do:

• Own the brand: Plan, create, and publish high-impact content tailored to each platform.

• Optimize platforms: Leverage features (TikTok, X/Twitter, Snapchat, YouTube Shorts, etc.) to work with algorithms, maximize reach, and present content the right way.

• Build community: Engage daily with followers; foster a loyal, high-trust fanbase.

• Promote offers: Select relevant sportsbook offers and promote them with creative, compliant tactics that maximize conversions.

• Plan strategically: Read the “mood” of the account each day and adjust posting and betting plans accordingly.

• Collaborate & iterate: Join weekly brainstorms with brand captains and leadership to share insights and test new ideas.

• Maintain quality: Keep copy tight, assets error-free, and everything on-brand.

Ideal profile

• Passion for sports and sports betting; strong knowledge of at least one major US league: NFL, NBA, MLB, or NHL.

• 1-5 year in marketing, copywriting, or social media (internships count).

• Daily user of social platforms with a practical understanding of how they operate and grow.

• Excellent copywriting and headline skills; you know how to hook and convert.

• Strong interpersonal skills; proactive, competitive, and committed to being best in class.

• Flexible hours aligned with US sports peak times.

Nice to have: Basic editing (CapCut/Premiere) or design (Canva/Figma); experience in sports communities or creator accounts.

What we offer

• Industry-leading compensation: Base salary + uncapped bonus

• A massive, engaged audience and the mandate to build an influential betting brand.

• A young, talented, fast-moving team.

• Private health insurance, free meals when in office, and additional perks.

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