(US) Product Marketing Manager - EHR for Practice Groups

At PointClickCare our mission is simple: to help providers deliver exceptional care. And that starts with our people. As a leading health tech company that’s founder-led and privately held, we empower our employees to push boundaries, innovate, and shape the future of healthcare.

With the largest long-term and post-acute care dataset and a Marketplace of 400+ integrated partners, our platform serves over 30,000 provider organizations, making a real difference in millions of lives. We also reinvest a significant percentage of our revenue back into research and development, ensuring our employees have the resources to innovate and make a lasting impact. Recognized by Forbes as a top private cloud company and honored as one of Canada’s Most Admired Corporate Cultures, we offer flexibility, growth opportunities, and meaningful work.

At PointClickCare, we empower our people to be the architects of a smarter healthcare future; one that is human-first and accelerated by AI to create meaningful and lasting change. Employees harness AI as a catalyst for creativity, productivity, and thoughtful decision-making. By integrating AI tools into our daily workflows, collaboration is enhanced, outcomes are improved, and every team member has the proficiency to maximize their impact. It all starts with our hiring practices where we uncover AI expertise that complements our mission, and we continue to invest in training and development to nurture innovation throughout the employee journey.

Join us in redefining healthcare — so it doesn’t just survive, it thrives. To learn more about PointClickCare, check out Life at PointClickCare and connect with us on Glassdoor and LinkedIn.

**Travel to Office expectations**
For Remote Roles: If this role is remote, there will be in-office events that will require travel to and from the Mississauga and/or Salt Lake City office. These will include, but not limited to, onboarding, team events, semi-annual and annual team meetings.

For Hybrid Roles: If this role is Hybrid, there will be an expectation to reside within commutable distance to the office/location specified in the job listing. This will include, but not limited to, weekly/bi-weekly/monthly events in the office with your specific team. This is a requirement for this role.

Position Summary:
Reporting to the Senior Director of Product Marketing, the Strategic Product Marketing Manager – EHR for Practice Groups is an innovative, market-driven strategist responsible for shaping and advancing the go-to-market strategy for a growing SaaS solution serving practice groups across the post-acute ecosystem.

Unlike highly mature portfolio roles, this position requires enterprise awareness and growth-oriented thinking. The successful candidate will synthesize evolving market dynamics, competitive pressures, regulatory considerations, and buyer needs to clarify problem statements and define differentiated market positioning.

This role translates practitioner workflow complexity and executive priorities into clear value propositions and executable go-to-market frameworks. You will serve as the connective tissue between product strategy, commercial priorities, and market activation, ensuring alignment across Marketing, Sales, Product Management, and Customer Success.

This role requires strong influence without formal authority: the ideal candidate brings structure to ambiguity, identifies opportunity across the buyer journey, and mobilizes cross-functional teams toward measurable growth outcomes.

This position is well-suited for a highly capable Product Marketer who thrives in dynamic environments, enjoys building and refining strategy, and is motivated to move initiatives forward with clarity and discipline.

Key Responsibilities::
• Market & Strategic Insight
• Identify and synthesize market dynamics, competitive shifts, buyer trends, and regulatory considerations (e.g., MIPS participation) impacting practice groups.
• Develop clear problem statements and articulate differentiated positioning rooted in customer workflow and business challenges.
• Partner with Product and business leaders to clarify market opportunity and support segmentation and targeting decisions.
• Go-to-Market Strategy & Activation
• Define and execute go-to-market strategies for new features, enhancements, and growth initiatives.
• Establish guidance on messaging architecture, value proposition development, and launch approach.
• Apply structured frameworks to ensure consistency and scalability in go-to-market execution.
• Leverage AI-enabled tools and modern workflows to synthesize research, pressure-test positioning, and accelerate high-quality outputs while maintaining ownership of strategy and accuracy.
• Sales & Cross-Functional Enablement
• Enable Sales and Sales Enablement teams with clear value propositions, messaging tools, and competitive insights.
• Serve as subject matter expert in complex sales discussions and customer education forums.
• Collaborate with Customer Success and other teams to align messaging across acquisition, adoption, and expansion stages.
• Messaging & Narrative Development
• Translate product capabilities into clear, differentiated business value for executive and clinical buyers.
• Develop foundational messaging frameworks that guide campaigns, events, digital programs, and thought leadership.
• Ensure narrative consistency across marketing channels and customer touchpoints.
• Performance & Optimization
• Define success metrics for launches and key initiatives.
• Monitor performance, gather market feedback, and refine positioning to improve awareness, pipeline contribution, and win rates.
• Provide evidence-based recommendations to strengthen go-to-market effectiveness.

Required Skills & Experience: :
• Bachelor’s degree; advanced degree or equivalent experience desired
• 4–6 years of Product Marketing experience in B2B SaaS solutions
• Experience within healthcare technology required; experience in provider, post-acute, or practice group environments strongly preferred
• Experience with Product Management and/or Product Marketing principles such as Pragmatic Marketing, Silicon Valley Product Group, or Product Marketing Alliance; certification a plus
• Proven ability to create compelling value propositions and messaging strategies that link product capabilities to measurable business outcomes
• Demonstrated ability to support pipeline creation for new offerings as well as expansion opportunities
• Strong marketing expertise combined with solid business acumen, leveraging market insights and performance indicators to inform decisions
• Exceptional communication, storytelling, and presentation skills with the ability to tailor messaging to diverse audiences
• Critical thinker with excellent time management, interpersonal, decision-making, and organizational skills
• A “roll up the sleeves” attitude; a self-starting orientation with the drive to bring clarity, build momentum, and make things happen
• Team player and strong collaborator who builds trust and maintains diplomacy in fast-paced environments
• Polished professional who thrives in growth-oriented settings and adapts quickly to evolving priorities
• Demonstrated ability to leverage AI and automation tools to enhance strategic analysis, accelerate content development, and improve decision quality while exercising strong judgment and governance awareness

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PointClickCare Benefits & Perks:

Benefits starting from Day 1!
Retirement Plan Matching
Flexible Paid Time Off
Wellness Support Programs and Resources
Parental & Caregiver Leaves
Fertility & Adoption Support
Continuous Development Support Program
Employee Assistance Program
Allyship and Inclusion Communities
Employee Recognition … and more!

It is the policy of PointClickCare to ensure equal employment opportunity without discrimination or harassment on the basis of race, religion, national origin, status, age, sex, sexual orientation, gender identity or expression, marital or domestic/civil partnership status, disability, veteran status, genetic information, or any other basis protected by law. PointClickCare welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection process. Please contact [email protected] should you require any accommodations. As part of our commitment to a streamlined and equitable hiring experience, PointClickCare uses AI tools to assist with candidate screening and assessment.

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