US Marketing Executive, FT Live

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The role

Key responsibilities

Campaign Planning & Execution

• Plan, coordinate and execute effective 12-month marketing plans to ensure products reach target audiences at optimal times

• Develop and deliver multi-channel marketing campaigns across websites, email, digital advertising, SEO, social media, traditional media, influencers and PR

• Drive lead generation initiatives contributing a minimum of 20% of delegate revenue

• Brief, build, segment and analyse data to attract new audiences

• Build and update event microsites using CMS tools

• Coordinate creative production including print, social assets and digital ads

• Design and deploy engaging email campaigns aligned with event branding

Live Event Delivery Support

• Develop briefs for videographers and photographers and oversee on-site execution (e.g. vox pops, wrap-up videos)

• Create and schedule real-time event communications, including email campaigns and app notifications

• Provide on-site support, including managing registration and attendee check-in

• Design and manage rebooking campaigns for future events

Campaign Analysis & Reporting

• Report weekly on audience engagement and booking trends

• Conduct year-over-year analysis across marketing channels

• Produce post-event reports including metrics, imagery and video content

• Deliver detailed post-event analysis to inform future event strategy

Required transferable skills

• 1–2 years of professional marketing experience, preferably in events or a media organisation

• Strong organisational skills with the ability to manage multiple priorities in a fast-paced environment

• Experience with data segmentation and audience development strategies

• Understanding of SEO and strong copywriting skills

• High energy, proactive attitude and goal-oriented approach

• Strong analytical and time-management skills

• Demonstrated initiative in self-development and continuous learning

• High attention to detail and ability to perform under pressure

• Experience providing administrative support

• Strong communication skills with the ability to build relationships across all levels, internally and externally

• Proficiency in Google Docs, Sheets and Microsoft Excel

• Understanding of budgeting and sound judgement in financial decisions

• Familiarity with AI tools such as ChatGPT or Duet AI is a plus

Internal candidates from teams including FT Specialist, Consumer Revenue, Marketing, Commercial, Events, Audience Engagement or Editorial Operations may bring highly transferable experience and valuable institutional knowledge to this role. We would also welcome applications from colleagues looking to take a step up into a broader event marketing position.

What’s in it for you? Our benefits

Take a look at Inside FT for a reminder of our regional benefits.

We’ve embraced a 50% hybrid working model (averaging two to three days onsite) but it's important to note that office days may differ between business areas. Additionally, we are open to accommodating specific flexible working pattern requests for all roles where feasible.

For more information on any of the above, please get in touch with the Talent Acquisition Partner managing this vacancy.

Accessibility

We are a disability confident employer and Valuable 500 signatory.

Please let us know if you require any reasonable adjustments/personalisation as part of the application process or to enable you to attend an interview. If you would like to discuss your requirements or have any questions, email [email protected] and a member of our team will be happy to help.

Further information

At the FT, we embrace innovation and the use of technology and appreciate that individuals may leverage AI tools as part of their job application process. Whilst we are happy for you to use AI to assist with your application, it is essential that all information provided is authentic and accurately represents your skills, experience, and qualifications.

Candidates should be aware that the use of AI throughout the application process may be monitored to ensure a fair and transparent hiring process for all.