[UPLIVE Company] User Acquisition Lead

Amanotes

Ho Chi Minh City, Vietnam permanent

Posted: February 27, 2026

Quick Summary

We're looking for a User Acquisition Lead to scale and accelerate user growth across UPLIVE’ portfolios. You'll play a key role in driving millions of installs while leading a high-performing team in a fast-paced, creative, and data-driven environment. The ideal candidate will have experience in leading high-performing teams and executing UA strategies across multiple channels.

Required Skills

Job Description

We’re looking for a User Acquisition Lead to scale and accelerate user growth across UPLIVE’ portfolios. You'll play a key role in driving millions of installs while leading a high-performing team in a fast-paced, creative, and data-driven environment.

WHAT YOU WILL DO:
• Own and execute UA strategy across the company with different products, managing large-scale budgets on channels such as Meta, Google Ads, TikTok, Unity Ads, IronSource, AppLovin, DSPs, and more
• Lead, mentor, and grow a team of UA specialists (team size <10), ensuring executional excellence and hitting performance goals
• Optimize acquisition performance through analysis of KPIs like CPI, ROAS, act date, and cohort-level metrics at the network, campaign, and geo level
• Build and maintain strong relationships with strategic partners and ad networks
• Continuously assess and improve UA workflows, tools, and processes for efficiency and scale
• Collaborate closely with Product, Monetization, Creative, and Data teams to drive growth
• Stay ahead of trends by conducting market research and competitive analysis

QUALIFICATIONS:
• 4+ years of hands-on UA experience in mobile gaming or apps
• 2+ years of experience managing people and teams
• Strong preference for candidates with experience in Hybrid Casual or IAP-driven UA
• Deep knowledge of the mobile growth stack: MMPs, mediation, analytics, SDK ad networks, DSPs, etc.
• Highly analytical and comfortable with UA data tools; able to turn insights into action
• Self-driven, goal-oriented, and capable of managing complex projects in a fast-moving environment
• Passion for music and gaming is a big plus
• Fluent English communication is a must

• TO COMPLEMENT OUR TEAM, YOU SHOULD BE
• A mobile game fanatic. You are on top of the latest games, trends, and what’s happening in live events
• Solution-oriented, self-motivated and have the attitude to get things done
• Comfortable with uncertainties and changes in a fast-paced environment
• Curious, proactive learning and knowledge-hungry learner

WHAT WE OFFER:
• Competitive salary, 100% salary during probation
• Performance bonus with 30% of company profit shared with no cap
• Full SHUI as Vietnamese Law + Premium Private Medical Insurance and annual health check
• Minimum 12 days paid annual leave + 10 days paid sick leave.
• 12 days working from home per year
• Annual flexi-budget (9.400.000 VNĐ/year) for well-being & personal development
• Free daily lunch with 10+ menu options.
• Free daily F&B: Snacks, juice, beverage, tea-time
• Monthly/Bi-monthly team activity allowance
• Company learning trip will be top of countries that we gain most profit. 1st is Korea, next destination is Japan
• Sponsored sports activities: badminton, soccer, ...
• Sponsored overseas conferences and industry events for all levels.
• ••Modern equipments/AI tool provided.

How To Apply?
Click the button or contact us at [email protected]

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