[UPLIVE Company] Product Strategist (Publishing)

Amanotes

Ho Chi Minh City, Vietnam permanent

Posted: November 24, 2025

Job Description

We’re looking for a Product Strategist who lives at the intersection of market insight, product thinking, and portfolio performance. You will own the research and strategic framing that decides which games/apps we build next, how we position them, and where we double down or pivot in our portfolio.
If you enjoy turning messy signals (market trends, user data, cultural nuances) into clear product bets and roadmaps, this is your playground. You’ll work closely with Product Owners, UA/Marketing, Data, and external studio partners.

WHAT YOU WILL DO:
• Market Research & New Product Opportunities:
• Lead quantitative and qualitative market research to identify high-potential product opportunities in mobile games/apps.
• Map market size, trends, and competitive landscape to prioritise concepts worth investing in.
• Build clear, structured opportunity briefs (insights, rationale, risks, expected upside) used to pitch and co-develop products with external partners/studios.
• Product “4 Fits” Research & Strategic Framing: Drive deep-dive research on Product 4 Fits (e.g. Market fit, User fit, Product/Experience fit, Monetization/Channel fit) for existing and new titles. Turn findings into strategic product recommendations: what to build, what to kill, what to pivot, and where to focus next.
• Portfolio Performance & Optimization: Analyze product performance at portfolio level: funnel metrics, retention, engagement, monetization, store performance, UA efficiency. Identify gaps & prioritize key experiments for improvement.
• Culturalization & Localization Strategy: Lead deep culturalization research for top geos (e.g., US, KR, JP, EU, SEA or your focus markets). Translate cultural insights into in-game experience, not just translation: themes, events, live-ops, art, UX flows, pricing sensitivities, store messaging.

WHAT WE OFFER:
• Competitive salary, 100% salary during probation
• Performance bonus with 30% of company profit shared with no cap
• Full SHUI as Vietnamese Law + Premium Private Medical Insurance and annual health check
• Minimum 12 days paid annual leave + 10 days paid sick leave.
• 12 days working from home per year
• Annual flexi-budget (9.400.000 VNĐ/year) for well-being & personal development
• Free daily lunch with 10+ menu options.
• Free daily F&B: Snacks, juice, beverage, tea-time
• Monthly/Bi-monthly team activity allowance
• Company learning trip will be top of countries that we gain most profit. 1st is Korea, next destination is Japan
• Sponsored sports activities: badminton, soccer, ...
• Sponsored overseas conferences and industry events for all levels.
• ••Modern equipments/AI tool provided.

How To Apply?
Click the button or contact us at [email protected]

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