UK&I Growth Marketing Director

📣 A bit about the role

We’re looking for a Growth Marketing Director to lead the next chapter of Butternut Box’s journey in the UK & Ireland. This is our home market and the beating heart of our business, so the opportunity (and the responsibility) is huge.

You’ll be the strategic leader driving subscriber acquisition and lifetime value across the region. That means owning our growth marketing targets, budgets, and performance levers - from CAC and paybacks to full funnel strategies and new channel innovation. You’ll shape how we tell our story, where we show up, and how we connect with dog parents so that more and more families discover the benefits of fresh dog food. You’ll oversee our digital, referral, TV and partnership growth engines whilst working cross-functionally with brilliant teams in Data Science, Brand, Creative, CRM, Retail, and Product Engineering to deliver on ambitious targets. You’ll foster a culture of experimentation and creative excellence, always balancing the need for short-term wins with a long-term vision.

This role reports into the UK&I Managing Director and will collaborate closely with our global growth leadership team. You’ll also nurture a high-performing, collaborative, multidisciplinary team, providing strategic direction and ensuring functional excellence. Please note that we work hybrid from our West London office - 3 days in (Monday, Wednesday & Thursday), 2 days from home (Tuesday & Friday).

🔎 A bit more detail

In this role, you can expect to…

• Lead growth at scale: Own the UK&I growth strategy, managing multi million pound budgets, forecasting, and ensuring we hit ambitious acquisition and LTV targets towards becoming the #1 dog food brand in the UK.

• Advance our digital performance engine: Optimise Paid Search, Paid Social, SEO, LLMEO and emerging platforms. Drive performance from upper funnel activity through to conversion, with a clear focus on marketing efficiency and incrementality to drive profitability.

• Evolve creative effectiveness: Partner with our in-house Creative Studio; creator partnerships and agencies to ensure our creative is insight-driven, distinctive, and continuously refreshed for impact.

• Expand beyond digital: Build and optimise referral, affiliate, influencer, and professional partnerships. Seek out new, scalable growth levers that balance performance with brand equity.

• Champion experimentation: Run a structured programme of testing across channels and customer journeys, embedding CRO, funnel analysis, and incrementality testing.

• Embed cross-functional growth: Work alongside Data Science, CRM, Commercial; Retail and Product to make sure growth strategies are connected to customer experience and commercial outcomes.

• Develop future leaders: Manage, mentor and inspire a high-performing growth team, fostering innovation, accountability and commercial effectiveness.

🐶 A bit about you

• You’ve led growth or marketing in a high-growth, DTC or subscription business.

• You’re commercially sharp, highly data-literate, comfortable managing multi-million-pound budgets, and confident making trade-offs between growth, efficiency, and long-term LTV.

• You bring deep experience across digital marketing, CRM, affiliate/influencer marketing, conversion rate optimisation, bonus for omni-retail and offline growth. You know how to optimise channel mix.

• You’re fluent in incrementality testing, attribution, and how to extract insight from complex data sets in partnership with Data Science.

• You know how to build strong, trusting relationships quickly and influence stakeholders across creative, commercial, and operational teams.

• You’ve worked within global matrix organisations and know how to balance local priorities with global alignment.

• You’re a natural leader — a great communicator, collaborator and motivator who builds trust quickly.

• You’re a great storyteller using data & insights, able to inspire your team and captivate the wider business with your vision. You care about brand as much as performance.

• You’re passionate about the Butternut Box brand

🐶 A bit about us.

At Butternut, we put the food back into dog food. We believe dogs deserve to eat the healthiest, most natural and tastiest food with none of the nasties. That’s why we make freshly prepared dog food. Cooked like you would at home. Delivered in perfect portions. As a B-Corp certified company; you can be sure you are joining a sustainable company who care about our people, product and our impact on the environment.

Our goal is to help dogs live healthier, happier and longer lives whilst leaving humans smiling after every interaction. We’ve come a long way since our co-founders (Kev & Dave) hand-delivered the first Butternut Box, we now feed a lot of dogs across the UK & Europe - but we want to feed dogs everywhere. And to do this, we need a team of brilliant people who share that ambition to come and work with us.

🙌 A bit about what we offer.

• 25 days holiday (plus 8 bank holidays) and an additional day for every year of service

• 5 paid 'paws' days per year to support to learning and/or wellbeing

• £500 personal learning & development budget

• Butternut Box employee discount

• Enhanced parental leave (52 weeks’ maternity leave inclusive of 26 weeks fully paid and 6 weeks fully paid paternity/secondary leave)

• Co-working office space.

• Flexible working hours and work from home options

• Cycle to work scheme

• Pension with NEST

• Private Medical Insurance with AXA

• Private Dental Insurance with Bupa

• Time off for fertility treatments and pregnancy loss

• Paid sabbaticals for squad members with 5 or more years at Butternut

• Discounted gym access through MyGymDiscounts

• Lots of office dogs (Ajax, Brio, Basil, Chorizo, Lenny, Jasper, Peggy, Pip and many more….)

❗️A few things to note:

• Butternut Box is an equal opportunity employer and we value diversity and inclusion. We welcome people of different nationalities, backgrounds, experiences, abilities and perspectives.

• As our business has grown so has our responsibility to our community, our planet and our business. We are not perfect, but we are committed to doing business the right way and continually improving our social and environmental performance.

• We're not afraid of putting extra weight on candidates from underrepresented groups. We want strong, diverse teams built from different backgrounds, experiences, and identities. We're ready for the ongoing work that goes into building an inclusive, supportive place for you to do the best work of your career.