UI/UX Researcher

About us

Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/

About the role

We are looking for a result-driven Mid-to-Senior UI/UX Researcher to help our team drive conversion improvements across our web product. In this role, you’ll analyze user behavior across the full funnel, conduct competitor and market research, and turn insights into high-impact experiment ideas that directly influence product and business outcomes.

This is a fast-paced, product-focused role where your primary focus will be on audits and hypothesis generation rather than design execution. You’ll work with a high level of ownership, consistently delivering well-structured, data-backed ideas to fuel our experimentation roadmap and support continuous growth.

Key Responsibilities

• Conduct systematic competitor and market research across SaaS, subscription, and freemium products — analyzing user flows, paywalls, onboarding funnels, and conversion patterns.

• Mine quantitative data from analytics tools (Mixpanel, Microsoft Clarity, GrowthBook) to identify drop-off points, attention gaps, and underperforming screens.

• Analyze heatmaps, session recordings, and attention data to surface CRO opportunities.

• Deliver 10–15 experiment ideas per week, each scored using the ICE framework (Impact × Confidence × Ease) with a target threshold of 500+.

• Write clear, testable hypotheses with defined success/failure criteria and primary metrics.

• Create low-to-mid fidelity wireframes (AI Tools) to communicate test variants — clear enough for developers and stakeholders to act on.

• Develop user personas, journey maps, and usability assessments specific to our funnel stages (Landing → Start → Quiz → Analyzing → Email Capture → Checkout).

• Present insights and recommendations in twice-weekly Growth team brainstorming sessions.

• Analyze post-test results and extract reusable patterns for the team's knowledge base.

• Stay current on CRO, behavioral psychology, and SaaS conversion trends.

Qualifications

• Research Experience: 3+ years in UX research — you've personally run competitor audits, heuristic evaluations, usability studies, and behavioral data analysis (not just visual design).

• Funnel&SaaS Background: Proven experience with subscription-based or freemium products — you understand recurring revenue funnels, paywalls, and trial-to-paid flows (not just ecommerce/retail).

• Analytical Toolkit: Fluency with heatmaps, session recordings, and A/B test platforms

• Prioritization Rigor: Working knowledge of ICE/PIE or similar frameworks for scoring and ranking experiment ideas.

• Wireframing Ability: Can create low-fidelity prototypes to communicate test concepts.

• Data Fluency: Comfortable pulling insights from Mixpanel, Google Analytics, Hotjar, or Microsoft Clarity.

• Communication: Clear, structured communicator who can present ideas to the team twice a week and document findings for stakeholders.

• Portfolio: Case studies that demonstrate research process and insights — not just final UI designs.

Nice to have

• Experience in a fast-paced startup or growth team where speed and volume of experimentation matter.

• Familiarity with behavioral psychology principles (anchoring, loss aversion, social proof, urgency).

• Basic understanding of front-end implementation - enough to know what's easy vs. hard to build.

• Experience with AI-assisted research tools and methodologies.

• Background in EdTech, HealthTech, or self-improvement products.

Location

Ruby Labs operates within the CET (Central European Time) zone. Applicants from any country are welcome to apply for the position as long as they are located within approximately ± 4 hours of CET. This ensures optimal collaboration and communication during working hours.

Benefits

Discover the perks of being part of our vibrant team! We offer:

• Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance.

• Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days.

• Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge.

• Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them.

• Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere. Read more about it here: https://docs.google.com/document/d/1nkrN76JlZkbKj9WSOhlT1_mni_CZeDkHdwfIjPXVwvk/preview?tab=t.0

Be part of our fast-growing team and seize this excellent opportunity for personal and professional growth!

Interview Process

After submitting your application, we conduct a thorough review which typically takes 3 to 5 days, but may occasionally take longer due to the volume of applications received. If we see a potential fit, we proceed with the following steps:

• Recruiter Screening (40 minutes)

• Take-Home Assessment

• Final Interview (60 minutes)

Life at Ruby Labs

At Ruby Labs, we move fast, aim high, and expect the same from our team. We’re not here to play small—we’re here to build, grow, and win. That means we look for people who are ambitious, driven, and ready to give their best every single day.

This is a place for individuals who thrive under pressure, embrace challenges, and see opportunity in every obstacle. If you’re hungry to achieve, motivated by impact, and want to grow at the speed of your own ambition, Ruby Labs offers the platform to make it happen.

Here, effort is matched with reward. We recognize those who go all in and deliver results, and we create space for people who want more—more responsibility, more growth, and more success.

#LI-Remote