UGC/Influencer Coordinator

US

It’s how brands “walk the talk” that matters most.  That’s where ruckus Digital/APEX PR comes in. We help brands connect to what matters most to people by shifting perceptions and making real connections. 

Our unmatched track record of award-winning campaigns, client retention and client satisfaction is a testament to our ability to get it right, over and over again. Our work extends to all sectors, and the key to our success is a fusion of senior level strategists, creative ideas, a passion for our work, client collaboration and a disciplined focus on achieving results that impact our clients’ bottom line.  If you’re a natural storyteller who’s obsessed with tracking the pulse of culture, come join our team in creating share-worthy stories across all the feeds.  

YOU (can do all of these things as our UGC/Influencer Intern)

Creative Skills and Storytelling

Concept Development: Ability to come up with fresh, unique, and fun content ideas that align with our client's target audience and leverage current social media trends.

Storytelling: Strong storytelling abilities that captivate the audience from the start. Knowing how to craft a compelling narrative through video, images, or written posts.

Humor and trend Integration: Understanding how to blend humor, pop culture references, or viral trends into storytelling to make content more relatable and shareable.

Knowledge of Social Media Platforms and Trends

Up-to-Date with social media and trends: A deep knowledge of what’s trending on TikTok, Instagram, and other social media platforms. This includes being able to spot emerging trends, viral challenges, and trending hashtags, and adapting them to fit our client's style and audience.

Pop Culture Awareness: Being aware of what’s happening in the world of pop culture, entertainment, music, memes, and internet culture. 

Editing Skills and Software Proficiency

Video Editing (CapCut & Other Tools): Familiarity with CapCut and Canva as a primary editing tool is great, but knowledge of other popular video editing software also works. Basic skills in Adobe Premiere Pro, Final Cut Pro, Photoshop or Illustrator is an asset but not required.

Photo and Video Editing: The ability to edit both photos and videos to fit the style of content that resonates with the audience. This could mean adding effects, transitions, and music to make the content pop, or ensuring the visual storytelling aligns with the narrative.

Influencer focus

Identify, secure and onboard influencers into our best-in-class ambassador program.

Nurture existing influencer relationships through on-going initiatives including sending packages, creating monthly briefs and more

Other

Work on sizzle reels and supers

Schedule weekly social media posts including editing and caption writing 

Participate in idea generation – fueled by insights and designed to drive clients’ business

Support design team with image searches, asset management etc.

Assist in developing content calendars

Work on APEX/ruckus social platforms building out content

Help in building and designing marketing materials including new business decks, reports etc.

Administrative support: assist with daily office duties, courier, mailers

THE ASK

1 year of UGC experience

Experience with video editing (CapCut & Other Tools), Canva as a primary editing tool, knowledge of other popular video editing software also works. Basic skills in Adobe Premiere Pro, Final Cut Pro, Photoshop or Illustrator is an asset but not required.

Able to multi-task and meet tight deadlines

Able to respond quickly and effectively to account team and client inquiries

Strong attention to detail and organizational skills

The ability to be flexible, adaptable and wear many hats

Eagerness to learn and take on new challenges

COMPENSATION

APEX PR is committed to offering competitive pay for the role and experience that the candidate brings. The salary range for this role is $45,000to $55,000, depending on experience.   

Coordinators are required to be in our office at 160 Bloor St East, Toronto, 4 days a week. We feel that this model promotes creativity, collaboration and professional development while still giving employees the flexibility of remote work. This is a full time position at 40 hours a week but may also require after office hours or weekend attendance due to events or client initiatives. 

This is also an opportunity to work with the best PR teams in the business. We offer learning, development and mentorship so that our team can grow, and we can promote from within where possible.   

In addition to comprehensive health and dental benefits, APEX offers a wellness allowance, transportation allowance and a cell phone/internet allowance.  We prioritize taking care of our team through transparency, staff events, continued learning and a company-wide bonus structure.   

APEX Public Relations is dedicated to employment equity and welcomes diversity in the workplace. We recognize that the best candidate may not meet all of the criteria listed above. We encourage all those interested and with relevant experience to apply even if they don’t match the job posting perfectly. We welcome diverse, out-of-the-box thinking, and we strive to provide an environment for learning, growth and innovation.  

If you require any accommodation during the recruitment process, please reach out to [email protected].

We thank all applicants, but only those selected for an interview will be contacted.