Tzield - Customer Activation Lead - SH

This role is responsible for developing and executing comprehensive patient-centric strategies for Tzield in the China market, with a focus on Type 1 Diabetes (T1D) patient education, engagement, and support programs. Key Responsibilities Strategic Planning & Execution Develop and implement integrated patient communication strategies and tactical plans for Tzield, aligned with overall brand strategy and business objectives Design patient journey mapping and identify key touchpoints for intervention and engagement throughout the patient lifecycle Lead the development of annual patient strategy roadmap with clear KPIs and measurable outcomes Monitor market trends, patient insights, and competitive landscape to continuously optimize patient strategies Patient Education & Disease Management Programs Design, develop, and execute comprehensive patient education programs focused on T1D awareness, early detection, and disease management Create and manage patient support programs (PSPs) that address unmet needs across the patient journey Develop educational materials, tools, and resources tailored to different patient segments and stages of disease progression Implement disease management initiatives that promote treatment adherence, lifestyle modification, and long-term health outcomes Drive initiatives to increase awareness of T1D risk screening, timely diagnosis, and standardized management protocols among high-risk populations in China Cross-Functional Collaboration Partner closely with Communication team to ensure consistent messaging across all patient-facing channels Collaborate with Retail team to optimize patient experience at point-of-care and pharmacy touchpoints Work with Market Research team to gather patient insights, conduct needs assessments, and measure program effectiveness Coordinate with Medical Affairs, Market Access, and Sales teams to ensure alignment of patient initiatives with overall commercial strategy Engage with Digital and Omnichannel teams to leverage technology platforms for enhanced patient engagement External Stakeholder Management Build and maintain strategic partnerships with patient advocacy organizations, patient support groups, and T1D communities Collaborate with e-commerce platforms and digital health partners to expand patient reach and accessibility Engage with healthcare professionals, diabetes educators, and key opinion leaders to support patient education initiatives Manage relationships with vendors, agencies, and third-party service providers for program execution Ensure all external collaborations comply with pharmaceutical industry regulations and company policies Budget & Performance Management Develop and manage budget for patient programs and initiatives Track and analyze program performance metrics, ROI, and patient outcomes Prepare regular reports and presentations for senior management on program effectiveness and strategic recommendations Continuously optimize resource allocation based on performance data and business priorities Requirements Compliance & Quality Standards Ensure all patient-facing materials and programs comply with local regulations, industry codes, and company SOPs Maintain highest standards of ethical conduct in all patient engagement activities Implement quality control processes for all patient communications and educational materials Stay current with regulatory changes affecting patient engagement in the pharmaceutical industry Skills and Qualifications Core Competencies Strong strategic thinking and analytical skills with ability to translate insights into actionable plans Excellent project management capabilities with proven track record of managing multiple initiatives simultaneously Outstanding communication skills in both English and Mandarin Chinese (written and verbal) Deep understanding of patient-centric marketing principles and best practices Proficiency in digital marketing tools, CRM systems, and data analytics platforms Strong stakeholder management and influencing skills across diverse audiences Technical Skills Experience with patient journey mapping and segmentation methodologies Knowledge of pharmaceutical marketing regulations and compliance requirements in China Familiarity with omnichannel marketing strategies and digital engagement platforms Proficiency in Microsoft Office Suite, particularly PowerPoint and Excel Experience with marketing automation tools and patient engagement platforms preferred Personal Attributes Patient-focused mindset with genuine empathy for individuals living with chronic conditions Creative problem-solver with innovative approach to addressing patient needs Results-oriented with strong business acumen and commercial awareness Collaborative team player with ability to work effectively across cultures and functions Adaptable and resilient in fast-paced, dynamic environment Work Experience Minimum 5-7 years of experience in pharmaceutical or healthcare marketing, with at least 3 years in patient engagement, patient services, or related roles Proven experience in developing and executing patient support programs or disease awareness campaigns Track record of successful cross-functional collaboration and stakeholder management Experience working with patient advocacy organizations and external partners Background in specialty pharmaceuticals, biologics, or rare disease preferred Experience in diabetes, immunology, or endocrinology therapeutic areas highly desirable Previous experience in both multinational pharmaceutical companies and China market preferred Educational Background Bachelor's degree required; advanced degree (MBA, MPH, or related field) preferred Degree in Marketing, Business Administration, Life Sciences, Public Health, or related discipline Additional certifications in patient advocacy, healthcare marketing, or digital marketing are advantageous Personal Qualities Leadership & Initiative Self-starter with entrepreneurial spirit and ability to work independently Demonstrates ownership and accountability for outcomes Proactive in identifying opportunities and addressing challenges Ability to inspire and motivate others toward common goals Interpersonal Excellence Strong emotional intelligence and cultural sensitivity Excellent relationship-building skills with diverse stakeholders Diplomatic and professional in all interactions Active listener who values diverse perspectives Professional Integrity Unwavering commitment to ethical standards and compliance Maintains confidentiality and handles sensitive information appropriately Demonstrates sound judgment in complex situations Acts as role model for company values and behaviors Growth Mindset Continuous learner who stays current with industry trends and best practices Open to feedback and committed to personal development Embraces change and innovation Shares knowledge and mentors others Pursue progress , discover extraordinary Better is out there. 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