Travel Center Site General Manager

Fueling America's Growth – Lead the Charge as a Site General Manager at LV Petroleum

LV Petroleum has grown into a major force in the travel center, convenience store, and quick-service restaurant industry. With more than 5,000 employees and a nationwide network of more than 80+ travel centers, 160 QSRs, and 30+ convenience stores, we continue to aggressively expand through acquisitions and new site openings.

Our momentum is unmatched — and we’re looking for exceptional leaders to drive operational excellence at the site level.

Job Title: Site General Manager

Location: Niagara Falls, NY
Department: Operations
Type: Full-Time, On-Site

Position Overview

The Site General Manager is responsible for the full day-to-day leadership and performance of an LV Petroleum travel center, convenience store, and QSR location. This hands-on role demands a strong operator who can drive profitability, maintain exceptional standards, build high-performing teams, and deliver outstanding customer service in a fast-paced, 24/7 environment.Success requires deep expertise in QSR and truck-stop operations, with a sharp focus on food cost, labor cost, shrink, waste management, and their direct impact on site profitability. The Site GM will hire, train, coach, mentor, and work alongside the entire team while building a culture of accountability and keeping turnover low.Key Responsibilities

• Lead all aspects of daily site operations, including fuel, convenience retail, and QSR/food service, to deliver consistent profitability and operational excellence.
• Budget and forecast P&L lines while executing company merchandise margin strategy and fuel margin/pricing strategy.
• Analyze food cost, labor cost, shrink, and waste in real time and make immediate adjustments to protect and improve profitability.
• Maintain high standards for store image, customer service, food safety, freshness, and overall site cleanliness (lot, pumps, restrooms, and showers).
• Establish and maintain rigorous fuel safety and food quality/safety standards in compliance with all local, state, and federal regulations.
• Conduct inventory audits and implement effective inventory controls for both the travel center and QSR operations.
• Provide strong leadership to all site-level management (including QSR managers) by modeling expected performance and directing activities to meet or exceed budget targets.
• Hire, train, coach, mentor, and work side-by-side with all store employees and managers to build a high-performing, engaged team.
• Build and sustain a strong culture of accountability while maintaining low employee turnover.
• Recruit, hire, train, and coach team members to deliver excellent customer service and foster a positive, enthusiastic staff.
• Follow all company policies and procedures, as well as city, county, state, and federal regulations related to age-restricted sales, food safety, and fuel compliance.
• Hold regular communication meetings with all employees and management on safety, employment issues, store goals, and performance.
• Timely and accurately complete daily paperwork, deposits, vendor receiving/verification, and work schedules.
• Maintain strong, professional relationships with vendors and suppliers.
• Demonstrate initiative in continuously improving store performance, employee performance, and personal development.

Requirements:
Requirements

• 5+ years of proven experience in Truck-Stop and QSR Operations Management with a strong track record of success
• Ability to work a flexible schedule of 50+ hours per week and be “on call” for store needs as they arise
• Willingness and ability to perform non-management duties when needed
• Must successfully complete required certifications, including (but not limited to):
• ServSafe or equivalent Food Manager Safety program
• ABC / Age-Restricted Product Certification
• UST Operator Certification

Benefits:
What We Offer

• Competitive salary + performance-based bonus
• Comprehensive benefits package
• Opportunity to lead a high-volume, multi-revenue site in a rapidly growing company
• Direct impact on site profitability and team development