Traffic Analytics Manager

Gypsy is looking for a Traffic Data Analyst to explore marketing traffic performance, player cohorts, and acquisition ROI. You’ll connect data, marketing, and finance — ensuring that traffic investments translate into measurable impact and sustainable business growth.

Requirements:
🧭 What makes you a great match:

• 3+ years of experience in data analytics, with a focus on traffic or marketing performance;
• Deep understanding of affiliate marketing, traffic attribution, and ROI metrics;
• Proven experience in analyzing LTV, CAC, payback, and cohort retention curves;
• Strong SQL and Python (Pandas, NumPy) skills for data exploration and cohort-based analysis;
• Understanding of predictive modeling principles and experience collaborating with data science teams;
• Excellent communication skills and the ability to translate data into clear business actions;
• Curiosity, persistence, and strong attention to detail — you dig until the answer is found.

✨ Nice to have:

• Experience in iGaming;
• Familiarity with traffic structures (affiliate, media buying, SEO, PPC);
• Experience integrating data from multiple tracking systems;
• Knowledge of ETL / DWH concepts (Airflow, dbt, Trino, etc.);
• Background in financial analytics or ROI forecasting.

📋 Your daily adventures:

• Analyze the performance of traffic sources and affiliates by cohort, geography, device, and channel to identify top- and underperforming sources;
• Monitor payback periods, retention curves, and profitability by cohort to highlight scalable versus unprofitable traffic;
• Work with the Finance Team to reconcile marketing spend with player value and revenue, contributing to monthly P&L reviews and forecasts;
• Build and maintain frameworks for assessing traffic quality using engagement, deposit, and retention KPIs, while detecting anomalies or potential fraud;
• Collaborate with Data Science on LTV and churn prediction models by defining input features and validating model outcomes;
• Provide actionable recommendations on which traffic sources to scale or pause based on ROI and trend analysis;
• Detect and investigate unusual traffic patterns, drops, or spikes, and propose corrective actions;
• Develop and maintain dashboards that visualize acquisition KPIs, traffic cost efficiency, and ROI trends;
• Ensure consistent definitions and metrics across affiliate, finance, and product analytics teams;
• Present findings and insights to management, transforming complex data into clear business decisions.

Benefits:
💸 Flexible payment options: choose the method that works best for you;
🧾 Tax assistance included: we handle part of your taxes and provide guidance on the local setup;
🎁 Financial perks: Bonuses for holidays, B-day, work milestones and more - just to show we care;
📈 Learn & grow: We cover courses and certifications — and offer real opportunities to grow your career with us;
🥐 Benefit Сafeteria: Choose what suits you — sports, language courses, therapy sessions, and more;
🎉 Stay connected: From team-building events to industry conferences — we bring people together online, offline, and on stage;
💻 Modern Equipment: We provide new laptops along with essential peripherals like monitors and headphones for a comfortable workflow;
🕘 Your schedule, your rules: Start your day at 9, 10, or even 11 — we care about results, not clock-ins.