Tradewind Services Director of Ecommerce

Who We Are:

Archipelago Companies, a portfolio of highly successful consumer lifestyle brands, is seeking a talented and passionate individual with an entrepreneurial mindset to join our team. Our brands, including OluKai, Kaenon, Melin, Roark, and Tradewind Services are leaders in their respective markets, offering high-quality products and authentic marketing stories direct to consumers. At Archipelago Companies, we pride ourselves on our commitment to integrity, and we strive to create a culture of excellence in everything we do. If you are a driven and innovative individual with a passion for consumer brands, we invite you to apply for our open position and become a part of our dynamic and growing team.

About the Role:

A rapidly expanding portfolio of brands that draws inspiration from a premium lifestyle, is actively seeking a highly motivated Director of Ecommerce to optimize our ongoing ecommerce efforts across our Tradewind Services portfolio of brands with primary focus on the following: Roark and Amble.

Reporting to the VP of Ecommerce, the ideal candidate will collaborate with the key stakeholders of each brand to drive performance marketing and best in class ecommerce strategies that align with business goals. This role will act as a strategic thought leader, identifying opportunities across all ecommerce and digital channels, while ensuring best-in-class execution of campaigns.

They will be responsible for the day-to-day management of all ecommerce tools and strategies, ensuring seamless operations across all channels. Working cross-functionally, they will partner with marketing, creative, product, inventory, digital tech, retention, paid advertising, and finance teams to develop and execute scalable strategies that drive revenue growth, enhance customer acquisition and retention, and maximize the digital ecommerce experience. Additionally, this role will serve as the primary liaison with advertising platforms, technology partners, and third-party tools to maintain a competitive edge in the evolving ecommerce landscape.

The ideal candidate is highly motivated, analytical, and adept at working in a fast-paced, dynamic environment, delivering data-driven results and fostering collaboration across departments. This is an excellent opportunity to make a significant impact in a fast-growing, omni-channel company.

Key responsibilities in the following areas include but are not limited to:

Overall Ecommerce Strategy and P&L Management

Drive strategic direction for a successful ecommerce business for the Roark brand.

Assume holistic ownership of the Roark Ecommerce P&L from topline gross sales down to contribution margin setting performance plans to drive successful outcomes.

Own seasonal and monthly forecasting of new and repeat revenue, optimal media spend allocations, and managing daily pace against efficiency targets.

Partner with inventory, buying, allocation, and demand planning teams to ensure proper sell through of products down to style+color level performance.

Partner with product development team providing recommendations on individual product and category growth opportunities given consumer demand and performance marketing effectiveness.

Website Operations, Customer Journey, and Partner Integrations

Drive the day-to-day ecommerce management of the site experience acting as the main point of contact ensuring operations are flowing smoothly across all channels.

Partner with UX, Design, and Development teams to improve site experience and implement ongoing features and functionality enhancements.

Regularly optimize product and content merchandising based on seasonal demand, inventory sell through, and broader go-to market alignment.

Guide the web experience in close partnership with development teams by maintaining content accuracy (copy, imagery, links, site structure, etc) and enhancing all touchpoints across the user journey.

Become an expert in all aspects of our tech stack determining optimal use of all tools and resources available in order to maximize website performance and enhance the end-to-end customer journey.

Go-To-Market, Product Launch and Campaign Execution

Align with product, brand, and creative marketing teams to support all Ecommerce campaign launches against our omnichannel go-to-market calendar.

Partner cross-departmentally on the development of campaign creative briefs, the coordination of assets, tech readiness, copy and imagery alignment and product merchandising for key consumer seasonal moments and broader campaign launches.

Report on performance through recurring reviews adjusting as needed to support shifts in priority and overall product sell-through.

Publish campaign assets across homepage, collection pages, banners, and promo elements in coordination with launch cadence.

Partner with customer lifecycle and retention teams for coordination of owned channel deployments as well as paid acquisition teams through creative advertising enablement in accordance with the GTM calendar.

Innovation & Optimization

Monitor and evaluate emerging digital trends, competitive shifts, and new innovative programs to drive innovation (1x+ per quarter).

Attend industry events (1x+ per quarter), engage with peers and test and learn the latest best in class ecommerce strategies and systems.

Participate in cross-functional team meetings and training that are beyond the scope of duties as described in your job description to further your broadening ecommerce education.

Regularly hypothesize and test the customer journey. Identify opportunities to deliver the best customer experience possible while increasing performance KPIs. Formalize in an AB Testing roadmap informed by quantitative and qualitative data.

Other responsibilities as necessary.

Requirements & Qualifications:

Bachelor’s degree in Marketing, Business, Ecommerce, or related field

10+ years of experience in ecommerce site management and operations. I.e. Shopify Merchandiser, E-commerce Merchandiser, E-commerce manager or in a similar role (Shopify Experience is Needed).

Experience with digital campaign execution, data analytics, and optimization

Experience working across internal and external stakeholder groups

Familiarity with Email/SMS platforms, SEO, A/B testing, and product merchandising strategies

Familiarity with paid advertising across social, search, and offline ad platforms

Exceptional attention to detail and strong project management skills required

Clear and effective communication when working cross-functionally with large teams.

High level of integrity and work ethic.

Strong knowledge of Shopify, including Metaobject functionality, page building, and theme customization.

Proficient in inventory and product management within e-commerce platforms.

Basic understanding of SEO and search/filter optimization techniques.

Detail-oriented with a keen eye for visual presentation and user experience.

Ability to work collaboratively with cross-functional teams

Ability to implement and learn new systems and process quickly

Adaptability in a fast paced dynamic business environment

Excellent communication and problem-solving skills

Proficiency in Microsoft Excel, Google Sheets and other data analysis tools

Effective presentation of information and strong verbal & written communication skills

Goal-oriented, with high standards of honesty, ethics, and personal accountability

Awareness of market trends and consumer tastes

Prefer knowledge of lifestyle/apparel market

Tools to use

CRM and CMS platforms: (Shopify required)

Paid Media & Ad Management Platforms (Meta, Google, and TikTok Ads Managers)

Analytics & Attribution Tools (GA4, Northbeam, Triple Whale, Haus, Measured, Segment, Amplitude, Mixpanel, etc.)

Audience Segmentation & Retargeting (Klaviyo, Postscript, Heap Analytics, etc.).

Creative and Landing Page Analysis (Motion App, Fermat, Marpipe, Unbounce, Hot Jar, Clarity, etc.)

Location & Office Structure: This is an in-office hybrid position, mandatory 4 days per week in office in Irvine, CA with the option to work from home 1 day per week. On call as needed and subject to change without notice as per company guidelines.  

Compensation: The salary range for this position is $150,000 to $170,000 plus opportunity for annual bonus; salary is based on the experience that you bring to the position.

Benefits and Perks:

Complimentary chef prepared breakfast and lunch provided Monday - Thursday

Generous product gift program and all brand discounts

Growth opportunities within the Archipelago family of brands: OluKai, Kaenon, Melin, Roark

Company bonus program

5 year and 10 year Milestone Anniversary travel gifts

Medical, Dental, Vision insurance in accordance with plan guidelines

Company paid life insurance in accordance with plan guidelines

401k with employer match in accordance with plan guidelines

15 Days of PTO accrued annually, plus one additional day of PTO every year on your anniversary, and 3 Floating Holidays per year

Paid beach and giveback days, bi-annual team building events and other in-person celebrations

Work with talented and great people who share a love of the ocean lifestyle

Archipelago Companies values a diverse, inclusive, and entrepreneurial workforce and culture, and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you are unable to submit your application because of incompatible assistive technology or a disability, please contact us at [email protected]. Archipelago will reasonably accommodate qualified individuals with disabilities to the extent required by applicable law.