TradeDesk Sales Leader

Join the Pioneer Crypto Brand in the Philippines!

Coins is the most established crypto brand in The Philippines and has gained the trust of more than 18 million users. Through the easy-to-use mobile app, users can buy and sell a variety of different cryptocurrencies and access a wide range of financial services.

Coins is fully regulated by the Bangko Sentral ng Pilipinas (BSP) and is the first ever crypto-based company in Asia to hold both Virtual Currency and Electronic Money Issuer licenses from a central bank.

Join the leading Crypto Brand in the Philippines!

Who we are

We are one of the oldest and largest crypto platforms in Southeast Asia offering exchange and wallet services to our users. Our product lineup also includes electronic payment service and e-wallet. Through our wallet, users can send money to anyone, pay for bills, shop online at over 100,000 merchants, receive money transfers from 200+ countries even without a bank account, and of course view and purchase cryptocurrencies.

The TradeDesk Sales Leader will lead and scale TradeDesk revenue by driving sales and client engagement across FX and OTC products. This role sits at the intersection of markets, sales, and execution, and is critical to expanding Coins.ph’s institutional and high-volume client business. The role will focus on building client relationships, structuring competitive pricing, and coordinating trade execution to deliver profitable, compliant, and scalable TradeDesk operations.

What you'll do:
• Own and drive TradeDesk sales performance across FX and OTC products, including spot FX, fiat-crypto, and crypto-OTC transactions.
• Build, manage, and grow relationships with institutional, enterprise, and high-volume clients, acting as the primary point of contact for TradeDesk services.
• Originate, price, and negotiate FX and OTC deals, ensuring competitive spreads while meeting profitability and risk targets.
• Partner closely with the trading and treasury teams to ensure efficient trade execution, liquidity availability, and timely settlement.
• Monitor market conditions and client flows to inform pricing strategies, deal structuring, and sales opportunities.
• Collaborate with Product and Engineering teams to improve TradeDesk workflows, pricing tools, and client-facing execution processes.
• Coordinate with Compliance, Legal, and Finance teams to ensure all TradeDesk activities comply with BSP, AML, and internal risk requirements.
• Support the development of new TradeDesk products and offerings based on client demand and market trends.
• Prepare and present regular TradeDesk performance reports, including volumes, revenues, client activity, and pipeline updates, to senior management.
• Represent Coins.ph TradeDesk in client meetings, industry events, and strategic partnerships.

What we expect from you:
• Bachelor’s degree in Finance, Economics, Business, or a related field; MBA, CFA, or similar credentials are a plus.
• Minimum 5 years of experience in FX sales, OTC trading, TradeDesk sales, or institutional markets roles, preferably in fintech, crypto, or banking.
• Strong understanding of FX markets, OTC products, pricing mechanics, and liquidity management.
• Proven ability to originate deals, close institutional clients, and grow revenue in a sales or client-facing trading environment.
• Experience working with crypto markets, stablecoins, and fiat on/off-ramps is a strong advantage.
• Excellent communication, negotiation, and relationship management skills, with the ability to engage senior client stakeholders.
• Familiarity with Bloomberg, Refinitiv, or similar market tools; experience with CRM systems, APIs, or trading platforms is a plus.

Join the Coins Team Now!

Meaningful Collaborations - The successful candidate will work cross-functionally with other relevant teams to carry out implementations that will improve and create an impact on customer experience.

Scalable Growth - Be part of a fast-growing organization with the vision to expand its territories outside APAC which will provide opportunities for career advancement.

A Space For Bright Ideas - Let your bright ideas be converted into meaningful changes! Coins culture welcomes new ideas backed up by data to create an impact.