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Trade Show & Events Lead

Silver Hills Bakery

Abbotsford, British Columbia, Canada Hybrid permanent

Posted: February 11, 2026

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Job Description

Position: Trade Show & Events Lead Reports to: Sr. Marketing Director

We are looking for a Trade Show & Events Lead to join our Marketing team. The Trade Show & Events Lead will be representing Silver Hills and its house of brands through trade and consumer shows and events and ensuring successful execution partnering with multiple internal and external stakeholders.

Opportunities

In this role, you are the key point of contact as you plan and mange trade and consumer shows, large company meetings/event, demos and more. As the Lead, you will be responsible for the organization and execution of multiple projects with competing deadlines. You will develop a strong understanding of each and every brand to successfully represent the company at various events. You will troubleshoot and effectively manage issues within the planning, logistics and set-up process and go the extra mile during crunch times. This role will provide you with the opportunity to demonstrate your strong project management skills, hone your interpersonal skills, and serve as a brand ambassador to increase awareness and help sales.


Requirements:
Here is who you are…

Drive & motivation

• You are passionate about healthy living and values which align with Silver Hills
• You want to join a progressive family-owned company on a mission to build healthier communities
• You are a positive and optimistic person who drives for results and excellence
• You take initiative and lead with a collaborative, solutions-focused mindset

Character & ABILITIES

• You are a confident decision-maker and provide clear direction
• You thrive in a fast-paced, high-performance environment with shifting priorities
• You are an engaging leader and skilled communicator with strong interpersonal skills
• You are a self-starter who can mentor others and influence across functions

Knowledge & skills

• Exceptional project management and organizational skills
• Outstanding written and verbal communication, including presentation skills
• Strong analytical skills to evaluate event performance and ROI
• Up to date on event and marketing trends, competitive landscape, and best practices

Experience

• 3+ years of experience in trade show and/or event management, preferably in the natural food or CPG industry
• Proven experience managing large-scale events and external partners
• Excellent experience dealing with the general public in a professional manner
• Resilient and able to troubleshoot

Nice-to-Have

• Post-secondary education in a related filed
• Experience with Wrike or other project management software an asset
• Working knowledge of marketing communications and graphics

things you will do…

• Be the company lead for all trade shows, consumer shows, demos and events.
• Work closely with cross-functional teams and senior leaders of the organization.
• Oversee all logistics, budgets, travel, and communications associated with events
• Plan and manage on-site for tradeshows; large company meetings and events; demos; and various events.
• Select, negotiate and manage contracts for event venues, contracted booth suppliers and other service providers.
• Manage and track all shipments of supplies and product samples to and from events with support of internal
• shipping department.
• Arrange travel and logistics for teams attending events, as needed.
• Represent the company and brands in a professional manner.


Benefits:
We offer our team members many benefits to help them achieve their goals and support our company culture:

• Opportunities for career growth and development
• Competitive Healthcare Benefits Package
• Performance Bonus and RRSP Matching
• Free delicious and healthy bread
• Fitness incentive fund to help you thrive
• Friendly and supportive work environment and an ambitious team
• Discounts at our retail store with a great selection of healthy organic products
• Company social events focused around health, great tasting food and getting together as a team

Salary - $69,000 - $84,000

Want to learn more about our mission and products? Please check us out on Facebook, Instagram, and YouTube

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