Trade Marketing Specialist - UAE

The Trade Marketing Specialist supports the execution of trade marketing initiatives to drive visibility, availability, in-store execution, and sales performance across all Off Premise trade channels. The role works closely with Sales and Marketing teams to implement in-store activations and merchandising standards. It also involves tracking performance, analyzing results, and supporting continuous improvement of trade activities that put the brand in maximum danger of being sold.

TRADE MARKETING EXECUTION

Support the implementation of trade marketing plans aligned with brand and sales 

Assist in executing in-store promotions, activations, and Point of Sales (POS) campaigns across key channels

Ensure correct execution of merchandising standards (planograms, displays, visibility tools)

Work closely with Sales teams to support customer-specific initiatives

Assist in adapting trade activities by channel (modern trade, traditional trade, impulse, etc.)

Support new product launches with trade materials and activation plan

Maintain a clear critical path for each project by planning and executing based on deadlines

POS TOOLS / DEVELOPEMENT AND ADAPTATION 

Ensure global POS toolkit is used effectively in order to adhere to brand guidelines and appropriately represents the brand (e.g. creative and innovative)

Ensure national POS is developed only when international material is not appropriate and a clear commercial benefit is recognized

Track the inventory of all POS tools and ensure we sufficient supply that meet the placement targets

ANALYSIS & REPORTING

Track and analyze activation performance, sell-out data, and Return on Investment utilising Electronic point of sale (EPOS), depletions and other sources and make recommendations on how to improve.

Run analysis to generate insight that can be converted into actions which place the brand in maximise danger of being sold

Prepare post-activation evaluations and performance reports

Monitor competitor activities and market trends in the beverage category

COORDINATION & ADMINISTRATION

Coordinate production and distribution of POS materials

Manage trade marketing calendars and timelines

Support budget tracking and invoice processing

 

Bachelor’s degree in Marketing, Business Administration, Economics, or a related field

Fluent in written and spoken English

Arabic is a plus

2 years experience in Trade Marketing, Sales, or Marketing (FMCG experience preferred)

Internship experience in FMCG or beverages is a strong plus