Trade Marketing Specialist - divizia TOYS - Bucuresti

Confidential

Bucuresti, București, Romania permanent

Posted: March 24, 2026

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Quick Summary

Trade Marketing Specialist - divizia TOYS - Bucuresti

Required Skills

Marketing Digital Campaigns Google Ads Meta Ads Content Creation Visual Design Budget Management Collaboration Newsletter Presentation

Job Description

Role Objective:
You will play a key role in developing and implementing marketing and trade strategies, coordinating integrated campaigns (digital, influencers, TV, activations), and directly contributing to increasing brand sales and visibility.

Duties and responsibilities:

• Define marketing plans and contribute to the development of the overall strategy.

• Propose marketing activities and their associated budgets.

• Monitor and control costs in line with the established plan.

• Design digital campaigns tailored to business objectives.

• Create the monthly content calendar for Facebook, Instagram, and YouTube.

• Set up and optimize Google Ads & Meta Ads campaigns.

• Develop the monthly content calendar for social media channels.

• Create visual materials.

• Write descriptions, post content, and monitor engagement.

• Manage budgets and analyze campaign performance.

• Handle contractual aspects in collaboration with the Legal department.

• Coordinate communications: briefs, feedback, and content approval.

• Create newsletters for launches, promotions, and special activations.

• Contribute to the development of e-commerce content.

• Prepare and update presentations for clients.

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