Trade Marketing Specialist - Agency

Role Overview:

At KingMakers, we are redefining the future of sports and iGaming entertainment in Africa. As a key player in our team, the Trade Marketing Specialist - Agency will be instrumental in driving our brand presence and ensuring effective execution of our marketing strategies at the retail level.

We are looking for a passionate and results-driven marketing professional to collaborate with our agency partners and enhance our brand visibility across various touchpoints. If you have a flair for trade marketing, a strategic mindset, and the ability to build relationships, we want you on our team!

What You Will Be Doing:

• 1. Agency Trade Marketing Execution
• Coordinate and execute Agency marketing initiatives across regions, ensuring alignment with overall brand and business objectives.

• Drive agency branding initiatives including shop signage, and in-shop brand visibility materials.

• Plan and execute on-ground marketing activities such as shop activations, roadshows, and localized promotions.

• Support community outreach initiatives in collaboration with Regional Teams, Grandmasters, and Master Agents to deepen grassroots engagement.

• 2. Product GTM Coordination & Execution
• Support the planning and execution of product go-to-market (GTM) launches across the Agency channel.

• Work closely with Product, Marketing, Operations, and Regional Teams to translate GTM plans into clear, field-ready execution.

• Coordinate agent-facing communications, training materials, and in-shop assets for new product launches and feature rollouts.

• Ensure timely deployment of GTM materials and activations to drive awareness, understanding, and adoption at the shop level.

• Collect field feedback on product performance and adoption and share insights with Product and Marketing teams.

• 3. Campaign Coordination & Field Support
• Work closely with Regional Teams to roll out national and regional trade marketing campaigns effectively.

• Ensure timely distribution and proper use of marketing materials across agency locations.

• Monitor campaign execution quality in the field and provide feedback for continuous improvement.

• Support new shop openings, relaunches, and special events with tailored marketing activations.

• 4. Creative & Design Support
• Design trade marketing materials such as posters, flyers, banners, activation creatives, and basic digital assets.

• Use tools such as Canva to develop visually appealing, on-brand materials for Agency use.

• Adapt centrally developed marketing assets for local and regional execution where required.

• 5. Performance Tracking & Reporting
• Track and report on the effectiveness of trade marketing initiatives and activations.

• Gather field insights and feedback from agents, Regional Teams, and partners to inform future campaigns.

• Maintain records of marketing materials, activations, and regional deployments.

• 6. Cross-Functional Collaboration
• Collaborate with the central Marketing team to ensure brand consistency and campaign alignment.

• Work closely with Operations and Regional Teams to ensure marketing initiatives support commercial objectives such as stakes growth and agent retention.

• Support ad-hoc marketing initiatives as required by the Agency leadership team.

Requirements:
What you need for this role:

• Bachelor's degree in Marketing, Business, or a related field.
• 2-4 years of experience in trade marketing or brand management, preferably with agency experience.
• Strong analytical skills and ability to interpret market data and trends.
• Excellent project management skills, with the ability to handle multiple campaigns simultaneously.
• Proficiency in using marketing analytics tools and experience with survey and market research.
• Creative mindset with a keen eye for successful promotional material.
• A collaborative spirit and strong communication skills to liaise effectively with agency teams and internal stakeholders.
• Passion for sports and the gaming industry is a plus.

Technical Requirements

• Design Skills: Proficiency in design tools ability to create clean, effective trade marketing and communication materials.

• Strong understanding of on-ground marketing and retail activation execution.

• Ability to manage multiple campaigns and GTM initiatives across regions

• Basic reporting and data interpretation skills to assess campaign performance.

Skills, Knowledge, and Abilities

• Strong organizational and execution skills with attention to detail.

• Excellent communication and interpersonal skills, especially when working with field teams and agents.

• Hands-on, proactive mindset with the ability to work independently in a fast-paced environment.

• Creative thinking combined with strong execution discipline.

• Willingness to travel as required to support regional activations and campaigns.

How You Do It: Expectations to Fulfill the Role

At KingMakers, culture isn’t just words on a wall, it’s how we show up, work, and grow. Our CROWNS are six bold, actionable values that guide how we make decisions, collaborate, and raise the bar together.

We believe great talent deserves great rewards. That’s why our competitive compensation packages go beyond salary, with benefits and perks designed to help you thrive wherever you are.

👑 Customer First
We build with and for our customers. Whether internal or external, we care deeply about what drives them and always strive to deliver real, meaningful value.

📈 Raise the Bar
We take initiative, take ownership, and never settle. We’re not here to show off, we’re here to make an impact, raise standards, and push for better every time.

💬 Operate with Candor
We build trust through openness and honesty. We speak clearly, listen actively, and make space for others to be part of the conversation. Truth with kindness, always.

🤝 We Build Together
We collaborate across teams, support one another, and leave egos aside. We succeed as a team, lifting each other up and sharing the load.

⚡ No Hesitation, Never Reckless
We move boldly and responsibly. We take smart risks, speak up, and try new things, with the courage to own the outcome and the clarity to avoid chaos.

🚀 Speed & Iteration
We act fast, learn fast, and improve fast. We cut through the noise, take action, and adapt quickly. Progress beats perfection.

Benefits:
• Up to 25 Days Leave
• Daily Free Lunch
• Pension Contribution
• Transportation
• 13th Month
• Health Insurance
• Life Insurance