Trade Marketing Manager, Point of Sale

The Trade Marketing Manager, Point of Sale (POS) is responsible for leading the planning and optimization of all Permanent Point of Sale (POS) tools and materials across all sales channels and Distribution departments. Partnering closely with cross-functional teams, this role identifies opportunities for improvement and develops thoughtful, strategic solutions. Beyond project management, this position requires full ownership of key initiatives, including Annual POS Budgeting and Planning (BP), centralized POS ordering, and new initiatives. The ideal candidate leads process and setup of the operations across Key Accounts, Distribution, Operations and Finance. This individual will lead the POS financial build for net new initiatives, thinks critically, and streamlines processes to reduce redundancies.

POS PROCESS & OWNERSHIP

Own and manage the Annual RBCA POS Catalogue, aligning tools with customer and distribution needs.

Manage Annual BP timelines, ensuring alignment across HQ and RBCA cross-functional teams.

Lead centralized POS planning and tracking across Key Accounts, Distribution, Operations, and Finance.

Standardize ordering and execution processes to improve speed, efficiency, consistency, and cost-effectiveness.

Drive end-to-end POS process execution with accountability and proactive communication.

Independently lead execution projects, including Annual POS Budgeting & Planning, centralized POS ordering, and process enhancements.

Champion continuous improvement initiatives through collaboration with cross-functional partners.

 

PROJECT MANAGEMENT & EXECUTION

Oversee day-to-day POS deployment, make adjustment recommendations based on Sales team confirmations, and deliver awareness across internal and external teams.

Maintain organized project plans with tasks, timelines, and deliverables for all strategic initiatives.

Partner with internal stakeholders (Insights, Trade Marketing, Finance, Operations) to ensure alignment and adherence to timelines.

Collaborate with Finance to capture, track, and report project budgets.

Communicate updates, changes, and risks to field teams clearly and promptly.

Establish and maintain S&OP processes and RACI metrics to ensure accountability and timely execution.

 

ANNUAL POS BUDGETING & PLANNING​​​​​​​

Lead execution of all BP milestones and provide proactive status updates to key stakeholders.

Identify risks, remove roadblocks, and develop solutions for seamless execution.

Prepare, communicate, monitor, and report on all BP tools and materials.

Analyze final figures to identify trends and provide actionable recommendations.

Lead postmortem reviews to uncover improvement opportunities and implement process enhancements.

Manage Capex and Opex budgets for POS, including business case development.

Ensure timely delivery of Pre-BP and BP content with proper cross-functional leadership approvals.

 

PROCESS IMPROVEMENT & DATA ANALYSIS

Continuously review and refine POS processes, including ordering, tracking, and deployment, to improve speed, efficiency, consistency, and cost savings across all channels.

Analyze POS performance data, including PAT placement, sales trends, sell-through, inventory levels, and ROI metrics, to guide strategic decisions and resource allocation.

Maintain SOPs, RACI matrices, and KPI tracking to measure performance.

Lead initiatives that enhance efficiency, scalability, and overall effectiveness of POS operations.

Identify opportunities to automate repetitive tasks, streamline workflows, and implement technology or tools that enhance efficiency and reduce redundancies.

 

POS EXECUTION & ASSET MANAGEMENT

Oversee POS asset deployment in line with schedule plans.

Ensure always-in-stock availability for top 10 POS assets, including sell-through tracking.

Manage in-stock, on-demand, and overstock control to optimize inventory levels.

Oversee Non-Red Bull Cooler processes, ensuring proper planning and execution.

Collaborate on PAT management, providing recommendations for placement and ROI optimization.

Deliver supporting toolkits for new initiatives, including POS assortment and recommended placements.

6+ years of experience in Trade Marketing or Operations within the beverage or CPG industry.

Bachelor’s degree in Marketing, Business, or related field; MBA or advanced degree preferred.

Deep knowledge of POS development, production, Supply Chain and retail activation processes.

Proven experience managing Capex/Opex budgets and building business cases.

Exceptional project management skills with cross-functional coordination experience.

Familiarity with inventory management and POS-related supply chain processes.

Strong data analysis and ROI reporting capabilities.

Strategic, results-oriented, and operationally focused.

Innovative, solution-driven, and detail-oriented.

Excellent collaboration and stakeholder management skills.

Able to balance creativity, efficiency, and financial responsibility.

Comfortable leading change and standardizing processes.

Fluent in both English and French is an asset. 

The expected annual base salary range for this position is $98,515 to 108,885 . The actual base salary for this position will depend on various factors including, but not limited to, the candidate’s qualifications, skills, experience and work location. This position is also eligible for an annual bonus in accordance with the terms of Red Bull’s bonus plan.  

Red Bull Canada is committed to treating all people in a way that allows them to maintain their dignity and independence. We believe in integration and equal opportunity. Accommodations are available throughout the recruitment process and applicants with a disability may request to be accommodated throughout the recruitment process. We will work with all applicants to accommodate their individual accessibility needs.