Trade Marketing Manager Food Service

About Flora Food Group

We offer consumers a compelling choice in four growing categories: butters and spreads, creams, liquids and cheeses. We hold leadership positions in many of the 100 countries we operate in, with iconic brands including Flora, Becel+ProActiv, Blue Band, Country Crock, I Can’t Believe It’s Not Butter, Rama, and Violife, together with our local brands and Professional business.

Global branded food champion Flora Food Group, offers the next generation of delicious, natural, nutritious food. Our products are more affordable and more sustainable than their dairy equivalents.

Trade Marketing Manager - Food Services

Office Location: BSD, Tangerang

Working Arrangement: Following Company Standard

About the Position

The Trade Marketing Manager - Food Services is responsible for developing, executing, and evaluating trade marketing strategies and activations specifically for B2B channels, including Horeca (Hotel, Restaurant, Café) and food service operators. This role involves close collaboration with the Head of Trade Marketing to enhance category value, drive customer satisfaction, and achieve profitable growth for the company and its partners.

Your Main Responsibilities

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Strategic Planning: Develop and implement trade marketing strategies tailored to Horeca and food service channels, ensuring alignment with overall business objectives.

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Execution & Coordination: Manage the execution of trade marketing activities, including innovation launches, portfolio management, activations, promotions, in-store communication, and budgeting.

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Collaboration: Work closely with Key Account Managers (KAMs) to ensure seamless execution of promotional plans and evaluate their effectiveness.

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Performance Reporting: Prepare regular reports on category, channel, and customer performance using sell-in and sell-out data.

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Promotional Management: Monitor flyer numbers, shares, and promotional pricing, ensuring adherence to guidelines.

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POS Material Design: Create and oversee the design of point-of-sale materials, adapting key visuals from marketing or developing original designs.

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Tailored Product Launches: Coordinate customized product launch projects, including promotional materials, master data management, and stickering, in collaboration with KAMs and supply chain teams.

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Market Insights: Analyze market trends and customer feedback to identify opportunities for growth and improvement.

Key Requirements

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Experience: Minimum 5 years of experience in Trade marketing or Category Development or Channel Marketing, preferably within the FMCG sector with exposure in ATC or Horeca Channel.

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Analytical Skills: Ability to derive actionable insights from data and market information.

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Project Management: Proven ability to manage multiple tasks and projects simultaneously while maintaining high-quality outcomes.

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Collaboration: Strong interpersonal skills to build and maintain collaborative relationships across teams.

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Leadership: Capability to lead projects independently and influence stakeholders effectively.

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Technical Proficiency: Advanced skills in Excel and PowerPoint; familiarity with Nielsen Answers is a plus.

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Industry Knowledge: Understanding of Horeca and food service channels within the Indonesian FMCG market.

We understand your resume might not be up to date and recommend that you apply with what you have or your LinkedIn Profile. Flora Food Group is dedicated to building an inclusive and diverse workplace, we understand that you might not meet all the requirements stated in the description, but we encourage you to apply anyway. You might be the right candidate for this role or other roles. 

Flora Food Group is an employer committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit based only on values, qualifications, performance, skills, behaviours, experience, and knowledge. We ensure job advertisements are free from unintentional bias.

No personal characteristics should be a barrier to joining Flora Food Group. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or other personal characteristics.