Trade Marketing

Trade Marketing

Description -

Position Summary:

This role will be responsible for end-to-end management of In-store Promoter (ISP), Team Lead (TL) and Area Sales Manager (ASM) deployment and execution across assigned channels with a focus on driving country strategic sell-out objectives.

The role works closely with ESF agencies, GTM team and Category to ensure ISP, TL and ASM are well-trained, motivated and consistently delivering sell-out objectives.

The ideal candidate should have at least 6 years of experience in trade marketing or related fields, with a Bachelor’s Degree in Business Management or Marketing from a reputable institution.

Key Responsibilities:

ISP, TL and ASM Deployment Strategy & Performance Management

• Lead recruitment coordination, payroll management, training rooster and reporting with agencies.
• Set clear KPIs for ISP, TL and ASM including sell-out targets, peripheral attachment rate and STAR products sell-out mix targets.
• Develop and execute incentive scheme that aligned with the strategic objectives to drive behaviour upselling (PREMIUM, GAMING, CISS) and cross-selling (Peripheral Attach).
• Partner closely with the GTM team to prioritize deployment in high TAM stores to optimize ROI.
• Conduct weekly cadence meeting with agency to track progress, evaluate performance, provide coaching and identify improvement opportunities.

Building High Performance ESF Team

• Partner closely with country Trainer and SEA Master Trainer to design and deliver structured training program that enable ISP, TL and ASM to provide a differentiated customers experience through a consultative selling approach
• And strengthen capability in communicating customer value propositions effectively
• Drive adoption of the Lead Management System (LMS) to ensure structured lead tacking, improved conversion rates with measurable performance outcomes

Cross-Functional Collaboration and Operation

• Provide regular market and shopper insights to GTM and Category Teams
• Lead regular performance review meetings with GTM to track KPIs, address operational gaps and ensure alignment with strategic objectives
• Manage agencies to ensure the recruitment of high-quality talent and the effective management of underperforming staff in compliance with regional guidelines, ensuring operational efficiency and strong performance standards

Key Performance Indicators

• Achievement of country retail quota in terms of revenue and OGM
• Ensure consistent and measurable ROI for ASM and ISP Productivity, aligned with country strategic objectives

Qualification:

Education: Bachelor’s Degree in Business or Marketing or any related field from a reputable institution.

Experience: Minimum 6 years in trade marketing or related field, preferably in a technology or consumer goods industry.

Key Skills Required:

• Strong commercial acumen with the ability to drive sell-out performance, set clear KPIs, and optimize ROI.
• Proven leadership experience managing promoters, field force team and agencies, including coaching and performance management.
• Retail execution excellence with strong capability and strategy in upselling, cross-selling, and attachment rate improvement.
• Data-driven mindset with the ability to analyse performance metrics and drive continuous improvement.
• Effective stakeholder management with strong communication and cross-functional collaboration skills

Job -

Sales

Schedule -

Full time

Shift -

No shift premium (Indonesia)

Travel -

Relocation -

Equal Opportunity Employer (EEO) - 

HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).

Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.

For more information, review HP’s EEO Policy or read about your rights as an applicant under the law here: “Know Your Rights: Workplace Discrimination is Illegal"