Trade Marketing Executive
Confidential
Posted: January 30, 2026
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Quick Summary
Trade Marketing Executive is responsible for developing and executing trade marketing strategies to promote our products and services in the Asian market.
Required Skills
Job Description
The Company
iNova is a different kind of health company. We are leading the way to better health by delivering innovative, patient-centric products that improve the lives of people around the world. Our diverse portfolio of iconic, market-leading consumer health brands and prescription medicines are backed by science and distributed in over 75 markets across Asia, Australia, New Zealand, Middle East & Africa and Europe. Experience the iNova difference today.
The Opportunity
We currently have an opportunity for Trade Marketing Executive to join our Commercial Excellence team on a full-time basis.
Reporting to the Head of Commercial Excellence, drive effective trade marketing planning and flawless in‑market execution across MT, GT, and OTC channels to support brand growth, sales objectives, and shopper conversion. The role focuses on translating brand strategy into trade‑ready activities, coordinating execution with sales and partners, and ensuring strong operational support for POSM, promotions, and in‑store activation, while retaining key operational and administrative responsibilities.
Key accountabilities and performance indicators include:
1. Trade Marketing Planning & Activation
Support development and rollout of trade marketing plans by channel (MT, GT, OTC) aligned with brand and sales strategy.
Translate marketing campaigns into trade‑ready toolkits (POSM, mechanics, display guidelines, activation plans).
Coordinate execution of trade promotions, in‑store activations, launches, and seasonal campaigns.
Support shopper marketing initiatives to improve visibility, conversion, and basket size at point of sales
2. POSM & In‑Store Execution Management
Coordinate POSM development, production, allocation, and delivery with marketing, agencies, suppliers, and distributors.
Ensure POSM and displays are executed according to brand guidelines and channel standards.
Support merchandising initiatives including shelf placement, secondary displays, and promotional visibility.
Monitor POSM stock, replenishment, and usage efficiency.
3. Execution Tracking, Analysis & Reporting
Consolidate execution results from field force, distributors, and merchandising agencies.
Maintain execution trackers for campaigns, displays, and promotions across channels.
Compile store photos, execution scorecards, and post‑campaign performance summaries.
Provide basic insights and recommendations to improve future trade execution.
4. Operational & Administrative Support
Support trade marketing budget tracking and invoice processing.
Manage administrative tasks related to promotions, sampling, and in‑store activities.
Support system updates, documentation, and compliance requirements related to trade activities.
Assist in organizing trade events, sales meetings, and execution reviews.
Additional Requirements / Working Conditions
Adhere to company values at all times
If you wish to be part of an energetic team within a thriving organization, focused on bringing innovative products to market, please APPLY TODAY! We want you to join us in our pursuit of healthy living!