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Trade Events and Sponsorship Manager

SyscoGB

Ashford, , United Kingdom Hybrid permanent

Posted: March 3, 2026

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Quick Summary

Plan and execute trade events, develop and deliver comprehensive events strategies, and build brand visibility within the foodservice market.

Job Description

Trade Events & Sponsorship Manager

Competitive Salary + Benefits

Regional Role (Ashford min. 1 day a week)

We have an exciting opportunity for Trade Events & Sponsorship Manager to plan, execute and optimise all Brakes trade events, trade shows and sponsorship initiatives. This is a critical role to build our brand visibility within the foodservice market, driving customer engagement and supporting growth objectives such as new business acquisition.

What you’ll be doing:

• Plan and executive all trade events regionally across the country
• Develop and deliver a comprehensive events strategy aligned with the overall marketing and commercial objectives
• Manage all aspects of event delivery incl. budgets, timelines, logistics, stand design, staffing and post-event evaluation
• Maximise existing sponsorship value and identify and pitch for new sponsorship investments
• Work closely with Sales & Key Account teams to ensure events and sponsorship support commercial priorities
• Ensure all events comply with food safety, health & safety and company brand guidelines

What we are looking for:

• Experience of events and sponsorship, ideally within the foodservice sector but all experience considered
• Ability to thrive in a fast-paced environment
• Can demonstrate creativity and focus on customer experience alongside commercial rigour
• Comfortable negotiating packages and favourable terms for sponsorship and venues
• Confident communicator and relationship manager including senior leaders, sponsors, partners and industry contacts

At Brakes everyone is welcome. We don’t want you to ‘fit our culture’ we want you to help define it and we actively celebrate the unique talents of each and every colleague. We don’t just look at your CV, we’re more focused on who you are and your potential. As part of our values, we are committed to fostering a diverse and inclusive culture where everyone has a voice, is appreciated and has the same opportunities. We work hard to ensure that everyone feels part of our business, as we care for one another and connect the world through food and trusted partnerships. Our ultimate goal is to ensure that everyone belongs and thrives at Brakes and we recognise that Brakes can only thrive when everyone feels they belong. We'll do everything we can to support you during your application. If you need us to make any adjustments to our recruitment process, speak to our resourcing team who will be happy to support you. 

Brakes

Built on a passion for food and feeding the nation, we are the UK’s largest foodservice supplier. Every day Brakes deliver the highest quality fresh and frozen food and ingredients from our nationwide network of distribution centres to some of the nation’s most famous pubs and restaurants, as well as schools, caterers, care homes and hospitals. Our customers depend on us, and our 8,000-strong workforce is dedicated and proud to be part of this vital provision. And we’re growing!  

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