Tracking & Analytics Specialist (m/f/d) - Freelance

Koro Handels Gmbh

Berlin freelance

Posted: January 6, 2026

Required Skills

Job Description

Your tasks:
• Expand the landscape: Audit our current tracking setup on our web and app and implement new event tracking schemas aligned with our customer journey and product roadmap.

• Enable experimentation: Identify and resolve existing tracking discrepancies to ensure our tracking and A/B testing efforts (and subsequent data analysis) are accurate and actionable.

• Optimize our data layer: Work with our developers to improve the Data Layer structure, ensuring it serves as a "single source of truth" for all third-party tools

• Improve server-side tracking: Optimize and maintain our server-side tracking (sGTM) to improve data privacy, site performance, and measurement accuracy.

• Bridge the gap: Work closely with the Product and Engineering teams to ensure new features are launched with "tracking-by-design."

Your profile:
• Google Tag Manager: Deep experience in both Client-Side and Server-Side GTM.

• Tracking governance: Expertise in creating web and app tracking structures and documentation that non-technical stakeholders can understand.

• GA4 experience: Mastery of event-driven data models, custom dimensions, and exploration reports.

• A/B testing support: Proven track record of setting up tracking for A/B testing tools to ensure clean bucketed data.

• Web technologies: Strong understanding of JavaScript, HTML, and CSS selectors for custom tag implementation.

• Strategy-minded: Ability to map technical tags to high-level customer journey milestones.

What you can expect from us:
• Our diverse team is ready to be enriched and inspired by your ideas: help building the future of food retailing in our fast-growing start-up!
• A beautiful and modern office in Berlin Schöneberg, easy to reach by public transport
• Well equipped office kitchen with fresh fruit, delicious KoRo snacks, coffee and tea

Sounds good?:
Then apply with your application documents (CV/project history) via the application form on our website. We are looking for real team members – let us know who you are and what motivates you!

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