TikTok Shop Livestreaming Manager

Are you obsessed with data, partner success, taking action, and changing the game? If you have a whole lot of hustle and a touch of nerd, come work with Pattern! We want you to use your skills to push one of the fastest-growing companies headquartered in the US to the top of the list.

Pattern accelerates brands on global ecommerce marketplaces leveraging proprietary technology and AI. Utilizing more than 46 trillion data points, sophisticated machine learning and AI models, Pattern optimizes and automates all levers of ecommerce growth for global brands, including advertising, content management, logistics and fulfillment, pricing, forecasting and customer service. Hundreds of global brands depend on Pattern’s ecommerce acceleration platform every day to drive profitable revenue growth across 60+ global marketplaces—including Amazon, Walmart.com, Target.com, eBay, Tmall, TikTok Shop, JD, and Mercado Libre. To learn more, visit pattern.com or email [email protected].

Pattern has been named one of the fastest growing tech companies headquartered in North America by Deloitte and one of best-led companies by Inc. We place employee experience at the center of our business model and have been recognized as one of Newsweek’s Global Most Loved Workplaces®.

We need a TikTok Shop Livestreaming Manager to lead, execute, and optimize high-performing livestream commerce experiences for some of the world’s leading brands. This role is ideal for someone who thrives at the intersection of content, commerce, and data, and who is excited to collaborate closely with both brand partners and the TikTok platform. This is a full-time role and will work a hybrid schedule based in New York City, NY.

What is the day in the life of a TikTok Shop Livestreaming Manager?:
• Plan, manage, and execute TikTok Shop livestream sessions with a strong focus on driving GMV, engagement, and conversion
• Coordinate livestream schedules, scripts, product placements, and promotional strategies aligned with broader marketing campaigns
• Develop and refine livestream content strategies to improve viewer retention, storytelling, and overall production quality
• Recruit, onboard, train, and manage livestream hosts to ensure engaging, on-brand, and high-energy performances
• Monitor and moderate livestreams in real time to ensure smooth execution, brand safety, and compliance with TikTok Shop policies
• Analyze livestream performance metrics and deliver recap reports with actionable insights and optimization recommendations
• Serve as the primary point of contact for brand partners and collaborate closely with TikTok representatives on tools, trends, and best practices

What will I need to thrive in this role?:
• 1+ year of hands-on experience managing or hosting TikTok Shop livestreams with proven performance results
• Strong understanding of TikTok Shop’s live features, content ecosystem, and e-commerce operations
• Energetic, confident communicator with the ability to motivate hosts and lead livestream execution end-to-end
• Professional-level fluency in spoken and written English, with strong presentation and client-facing communication skills
• Experience in Fashion or Beauty & Personal Care livestreaming (preferred)
• Ability to independently film, edit, and produce short-form video content for promotional and brand use
• Data-driven mindset with the ability to analyze performance metrics and quickly adjust strategies
• Proactive, adaptable self-starter who thrives in fast-paced, rapidly evolving environments

What does high performance look like?:
• Consistently delivering livestreams that meet or exceed GMV, engagement, and conversion targets
• Translating livestream performance data into clear insights and measurable improvements over time
• Maintaining strong relationships with brand partners and TikTok stakeholders through clear communication and execution
• Ensuring hosts are well-trained, prepared, and consistently aligned with brand and campaign objectives

What is my potential career for growth?:
• This role offers exposure to global brands, direct collaboration with TikTok, and hands-on experience across social commerce strategy, content, and performance analytics. High performers will have opportunities to grow into senior livestream, social commerce, or platform partnership leadership roles within Pattern.

What does success look like in the first 30, 60, 90 days?:
• 30 Days
• Fully onboarded to Pattern processes, TikTok Shop tools, and client expectations
• Shadow and support livestream executions while reviewing historical performance data
• 60 Days
• Independently managing livestream operations and host coordination
• Delivering clear performance recaps with actionable insights
• 90 Days
• Owning livestream strategy and execution for assigned brands
• Demonstrating measurable improvements in livestream KPIs and partner satisfaction

What is the team like?:
• You will work with Account Managers that oversee the ABG brands, and be supervised by the Head of Live for TikTok Shop. This team is data-driven, results-oriented, and highly collaborative, with ideas and input encouraged from all.

What is the hiring process?:
• Initial phone interview with Pattern’s talent acquisition team
• Video interview with a hiring manager
• Onsite interview with a panel of department leaders
• Professional reference checks
• Executive review
• Offer

Sounds great! What’s the company culture?:
• We are looking for individuals who are:
• Game Changers- A game changer is someone who looks at problems with an open mind and shares new ideas with team members, regularly reassesses existing plans and attaches a realistic timeline to goals, makes profitable, productive, and innovative contributions, and actively pursues improvements to Pattern’s processes and outcomes.
• Data Fanatics- A data fanatic is someone who recognizes problems and seeks to understand them through data, draws unbiased conclusions based on data that lead to actionable solutions, and continues to track the effects of the solutions using data.
• Partner Obsessed- An individual who is partner obsessed clearly explains the status of projects to partners and relies on constructive feedback, actively listens to partner’s expectations, and delivers results that exceed them, prioritizes the needs of your partners, and takes the time to create a personable experience for those interacting with Pattern.
• Team of Doers- Someone who is a part of a team of doers uplifts team members and recognizes their specific contributions, takes initiative to help in any circumstance, actively contributes to supporting improvements, and holds themselves accountable to the team as well as to partners.

Why should I work at Pattern?

Pattern offers big opportunities to make a difference in the ecommerce industry! We are a company full of talented people that evolves quickly and often. We set big goals, work tirelessly to achieve them, and we love our Pattern community. We also believe in having fun and balancing our lives, so we offer awesome benefits that include:

- Unlimited PTO
- Paid Holidays
- Onsite Fitness Center
- Company Paid Life Insurance
- Casual Dress Code
- Competitive Pay
- Health, Vision, and Dental Insurance
- 401(k) match. Pattern matches 100% of the first 3% in eligible compensation deferred and 50% of the next 2% in eligible compensation deferred.

Pattern provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability, status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.