TikTok Content Strategist & Creator

Position: TikTok Content Strategist & Creator

Location: Remote (Global)

Employment Type: Full-Time

Type of contract: Independent contractor

🌎 Work from any corner of the world and be a part of the #remoteworkrevolution!‼️

Scope of the role:

We’re looking for a TikTok-native content strategist & creator to help scale our organic and performance-driven TikTok presence. This role sits at the intersection of trend forecasting, analyzing content, creative strategy, and hands-on content creation—turning insights into scroll-stopping videos that drive engagement, discovery, and revenue.

You’ll own the TikTok content roadmap end-to-end: from spotting trends early → developing creative concepts → filming/editing content → iterating based on performance. This is a highly collaborative role working closely with Growth, Creative, Influencer, and Paid teams.

If you live and breathe TikTok, understand what actually converts (not just what looks pretty), and know how to move fast without losing brand voice—this role is for you.

Responsibilities:

1. TikTok Strategy & Planning:

• Own and execute the TikTok content strategy aligned to brand, growth, and product priorities
• Build weekly and monthly content calendars tied to launches, campaigns, and cultural moments
• Translate performance insights into clear creative briefs and content themes
• Identify whitespace opportunities across formats (UGC, trends, education, POVs, product demos)

2. Content Creation (Hands-On):

• Concept, script, film, and edit TikTok content optimized for performance
• Create native, platform-first videos that feel authentic—not overproduced
• Test multiple hooks, angles, and storytelling structures per concept
• Rapidly iterate based on performance data and trend velocity

3. Trend & Culture Monitoring:

• Stay ahead of TikTok trends, sounds, formats, and creator behaviors
• Quickly adapt trends in a way that feels on-brand and commercially relevant
• Know when to jump on a trend—and when not to

4. Performance & Optimization:

• Track and analyze content performance (views, engagement, saves, CTR, conversions)
• Partner with Growth/Paid teams to identify high-performing organic content for amplification
• Use learnings to continuously refine hooks, formats, and creative direction

5. Cross-Functional Collaboration:

• Partner with Influencer/Affiliate teams to align organic content with creator strategies
• Work with Creative and Brand teams to maintain consistency in tone and visual identity
• Support product launches with high-impact TikTok storytelling

Requirements:

• 1-2+ years creating and/or strategizing TikTok content for a brand or creator account
• Deep understanding of TikTok trends, algorithms, and creator culture
• Proven ability to create content that drives both engagement and conversion
• Strong storytelling instincts with an obsession for hooks
• Comfortable being on camera and directing others on camera
• Highly organized, fast-moving, and comfortable with testing/learning quickly
• Data-informed creative thinker (you care about performance, not vanity metrics)

Bonus Points:

• Experience in beauty, haircare, wellness, or lifestyle brands
• Familiarity with TikTok Shop, affiliates, or live shopping
• Experience repurposing organic content into paid ads
• Strong POV on what makes content convert vs. just a trend

Why You'll Love This Role:

• High ownership and creative freedom
• Direct impact on brand growth and revenue
• Fast-paced environment where great ideas actually get shipped
• Opportunity to shape the voice and direction of a fast-growing brand on TikTok