TikTok Ads Performance Specialist PH

DISCLOSURES

The statements contained in this document describe the general nature and scope of the contracted services and are not intended to be all-inclusive. Responsibilities may evolve based on client requirements, platform updates, or business growth. The Company will notify the contractor of any material modifications to this scope of work.

ABOUT THE COMPANY

Enterprise Management Solutions LLC (“EMS”) provides operational infrastructure, staffing, digital marketing systems, and revenue enablement services for U.S.-based companies in real estate, property management, hospitality, healthcare, and service-based industries.

As part of its Digital Marketing & Growth Division, EMS manages paid advertising systems designed to generate scalable and measurable business growth. TikTok represents a strategic expansion channel focused on short-form, creative-driven demand generation.

COMPANY WEBSITE:https://enterprisemgmtinc.com/

COMPANY PHONE NUMBER: (667) 309-5345

HUMAN RESOURCES EMAIL: [email protected]

POSITION TITLE: TikTok Ads Performance Specialist

CLASSIFICATION: Exempt – Independent Contractor (Non-U.S., W-8BEN)

COMPENSATION RANGE: Approximately USD $6.00–$7.50 per hour, based on experience, creative capability, and performance results.

LOCATION: Philippines (Remote). This is an Philippines-based independent contractor engagement. This is NOT a U.S.-based position

DIVISION: Marketing & Sales

ACCOUNTABLE TO: Chief Marketing & Sales Officer

WORK SCHEDULE: Monday – Friday, 8:00 AM – 5:00 PM Eastern Time (U.S.). The contractor must be actively available during these hours to coordinate with U.S.-based leadership and client stakeholders.

POSITION OVERVIEW

The TikTok Ads Performance Specialist is responsible for the strategic planning, execution, and optimization of TikTok advertising campaigns for U.S.-based client accounts.

Unlike Google Ads (intent-based) or Meta (audience-based), TikTok performance marketing is driven primarily by creative experimentation, attention capture, and rapid iteration. Success on TikTok requires an understanding of platform culture, scroll behavior psychology, hook creation, and short-form video testing methodologies.

This role focuses on creative strategy, campaign testing velocity, budget management, pixel tracking accuracy, and performance scalability.

ROLE OBJECTIVE

The objective of this role is to generate scalable, cost-efficient lead and revenue growth through TikTok advertising while maintaining structured testing systems and accurate tracking.

Performance will be measured by:

Creative testing output

Cost per lead/acquisition

Conversion rate improvements

Campaign scalability

CRM-verified revenue impact

Campaign Strategy & Setup

CORE RESPONSIBILITIES

The Specialist will:

Conduct structured intake to understand client offers, audience profiles, and KPIs

Design campaign frameworks aligned with lead generation or revenue goals

Structure campaigns using appropriate objectives (Lead Gen, Conversion, Traffic, etc.)

Configure ad group segmentation based on testing strategy

Launch campaigns using controlled budget allocation frameworks

Creative Strategy & Testing Velocity

TikTok performance is driven by creative iteration. The Specialist will:

Develop structured creative testing plans

Identify and script effective hooks (first 3 seconds critical)

Test multiple creative formats, including:

UGC-style videos

Native storytelling formats

Problem-solution formats

Testimonial structures

Monitor creative fatigue and performance decay

Analyze retention metrics and hook performance

Scale high-performing creatives rapidly

This role requires strong understanding of platform-native content, not traditional corporate advertising.

Audience Targeting & Optimization

Build broad targeting structures aligned with TikTok algorithm best practices

Test interest-based segmentation when applicable

Monitor CPM, CTR, CVR, and CPA metrics

Adjust bidding strategies and audience structures based on performance data

Identify creative-led vs audience-led performance drivers

Tracking & Attribution

The Specialist is responsible for ensuring accurate TikTok tracking implementation, including:

Installing and verifying TikTok Pixel

Configuring Events API (when applicable)

Verifying domain and event prioritization

Aligning TikTok event tracking with GoHighLevel CRM capture

Ensuring UTM parameters are properly structured

Conducting regular QA checks to validate conversion accuracy

Budget Management & Scaling

Ensure TikTok leads flow correctly into GoHighLevel

Validate source attribution accuracy

Review CRM pipeline quality to assess lead performance

Provide structured weekly summaries

Deliver monthly reporting including:

Spend

Leads

Cost per lead

Creative performance breakdown

Scaling recommendations

The contractor must:

Monitor daily and weekly spend pacing

Maintain cost efficiency thresholds

Reallocate budget toward high-performing creatives

Prevent overspending during learning phases

Implement structured scaling methodologies

CRM & Reporting Alignment

REQUIRED QUALIFICATIONS

2–4 years hands-on TikTok Ads experience

Strong understanding of short-form creative strategy

Experience installing TikTok Pixel and basic Events API setup

Familiarity with CRM integrations (GoHighLevel preferred)

Understanding of hook-based marketing psychology

Ability to work aligned with U.S. Eastern Time

Strong written and verbal English communication skills

PREFERRED QUALIFICATIONS

Experience scaling TikTok lead generation campaigns

Experience collaborating with video editors or UGC creators

Experience running Meta Ads (secondary skillset)

Prior experience working with U.S.-based clients

PERFORMANCE METRICS (KPIs)

Performance will be evaluated based on:

Creative testing velocity

Lead volume growth

Cost per lead/acquisition efficiency

Campaign scalability

Budget pacing accuracy

Client satisfaction

CAREER PATH

As EMS expands its paid media division, this role may evolve into:

Senior Paid Social Strategist

TikTok Growth Lead

Performance Marketing Director

WHY JOIN EMS

Fully remote India-based contractor engagement

Stable INR hourly compensation

Exposure to U.S. market clients

Opportunity to build emerging TikTok growth systems

Structured environment with measurable performance standards