Thailand SEO Manager

Role Overview:

We are seeking an SEO Manager to lead and execute search strategy and performance initiatives in the B2B Food industry in Thailand. The role will focus on delivering a comprehensive omnichannel search audit (three phases), overseeing web performance and technical SEO, maintaining site health, driving CRO initiatives, and supporting ongoing SEO and editorial efforts through a 2026 retainer. You will work closely with both local and regional teams, translating search data and performance insights into actionable strategies that improve visibility, engagement, and conversion.

Key Responsibilities:

1. Omnichannel Search Audit (Phases 1–3)

Conduct category assessment to map how chefs and food professionals in Thailand search across Google, YouTube, TikTok, and other platforms.

Deliver share-of-visibility analysis to benchmark performance against competitors.

Perform content audit to identify gaps, cannibalization, and optimization opportunities.

Package findings into actionable strategies with clear content and performance roadmaps.

2. Web Performance Audit

Unlock clarity on how well the website is performing in respect to organic traffic growth, keyword coverage, and ranking.

Identify and analyze keyword gaps across core categories and competitor benchmarks.

Provide prioritized recommendations to improve site efficiency and performance — across on-page, off-page, content, and technical SEO fundamentals.

Audit user engagement signals (bounce rate, time on site, CTR) to diagnose where SEO and UX intersect.

Benchmark site performance against local and regional competitors to contextualize opportunities and risks.

Deliver a clear action roadmap linking performance issues to business outcomes (visibility, engagement, conversion).

3. Technical SEO Maintenance

Evaluate and monitor site speed, Core Web Vitals, crawlability, and indexing performance.

Perform ongoing site health checks (crawl errors, redirects, duplicate content, XML sitemaps, schema markup).

Collaborate with developers to resolve technical issues and ensure SEO best practices are embedded into new builds, migrations, and content rollouts.

Monitor Google Search Console, GA4, and server logs for emerging risks (e.g., indexation drops, crawl budget inefficiencies).

Maintain governance of structured data, hreflang tags, and canonicalization to support international SEO consistency.

Build proactive monitoring processes (alerts, dashboards) to catch and address performance issues before they impact traffic.

4. CRO (Conversion Rate Optimization) Initiatives

Analyze site user journeys, funnel drop-offs, and behavioral data to identify friction points.

Partner with developer team to test and implement CRO solutions (e.g., improved CTAs, experiments with touchpoints, landing page structures, content modules).

Partner with data team to ensure optimizations are problem-solving oriented and measurable.

5. SEO & Editorial Retainer (2026)

Provide ongoing keyword research and editorial guidance to ensure content relevance.

Align editorial pipeline with search demand, seasonality, and business priorities.

Create content optimization recommendation plans to improve organic page performance.

Report monthly on SEO KPIs, content performance, and CRO outcomes.

Requirements:

4–6 years of hands-on SEO experience (technical, content, and strategic).

Strong expertise in search audits, technical SEO, and content optimization.

Proven track record in web performance analysis and CRO implementation.

Proficiency with SEO tools (SEMrush, Screaming Frog, GA4, GSC, Hotjar, etc.).

Deep understanding of the Thai digital landscape, user behavior, and search platforms.

Excellent communication and presentation skills to translate data into clear recommendations.

Experience working with editorial, data, and developer teams in a cross-functional environment.

Deliverables:

Full 3-phase Omnichannel Search Audit (Category Assessment, Share of Visibility, Content Audit).

Comprehensive Web Performance Audit report with prioritized fixes.

Technical SEO health reports and maintenance logs.

CRO testing insights, performance reports, and implementation roadmaps.

Monthly SEO and editorial support reports, aligned with 2026 retainer scope.