Test and Learn Lead (Marketing Analytics)

WHAT YOU’LL DO 

As Test & Learn Lead in H&M’s Global Marketing Function, you will define and scale how we use experimentation to drive smarter marketing decisions worldwide. This is a pivotal role at the intersection of advanced analytics and marketing strategy. You will shape the strategic direction for experimentation, elevate statistical measurement across marketing, and embed a true test-and-learn culture in one of the world's largest marketing organisations.

If you are passionate about experimentation, thrive in complexity, and want to influence decision-making at scale — this role is for you.

In this role, you will:

• Set the strategic direction for experimentation in Marketing by defining standards, best practices, and contributing to the development of our measurement toolbox. Serve as the internal expert on causality, experimental design, and statistical rigor.

 
• Lead, coach and develop our Test & Learn capabilities, including a team of two specialists. As well as guiding business partners in designing, running and interpreting experiments, and championing a test and learn mindset that drives actionable insights.

 
• Shape and manage the cross functional Test & Learn agenda, partnering with business experts across Media, Content, CRM and Loyalty, and collaborating with the Attribution Lead to advance our holistic marketing measurement system functional‑functional test & learn agenda, partnering with business experts across Media, Content, CRM and Loyalty, and collaborating with the Attribution Lead to advance our holistic media measurement trifecta.

 
• Facilitate and strengthen a global experimentation community, ensuring knowledge sharing, consistency and alignment across regions and functions.

 
• Drive clarity and decision making across a complex stakeholder landscape, navigating multiple simultaneous projects. Balancing long-term capability with fast‑paced business needs, and effectively prioritizing to move high impact work forward.

 

WHO YOU’LL WORK WITH 

You will be part of the Measurement & Analytics team, reporting to the Global Measurement and Analytics Manager, within the Global Marketing Controlling Function unit. Working closely with colleagues across Media, Content, CRM, and Loyalty. This role collaborates extensively with business experts, regional teams and the Attribution Lead to evolve our holistic measurement approach.

 

WHO YOU ARE 

We are looking for people with…

• A strong analytical background, with a bachelor’s degree or higher in statistics, economics, data science or a related quantitative field, plus deep knowledge of experimental design, causal inference and marketing measurement.

 
• Advanced technical skills, including strong proficiency in SQL and Python, with experience in Google Cloud Platform and PowerBI (or similar visualisation tools) as a plus.

 
• A skilled communicator and advisor, able to translate complex analytical concepts into clear, actionable guidance for nontechnical stakeholders while influencing decision‑technical stakeholders while influencing decision making.

 
• A supportive and capable leader, with experience mentoring or leading analytics professionals and building capabilities across teams.

 
• A collaborative, organized problem solver, comfortable managing diverse stakeholders, navigating competing priorities and keeping multiple projects moving in a fast‑paced environment.

 

And people who are…

• Curious, structured and committed to statistical quality
• Strong communicators who enjoy influencing stakeholders
• Comfortable navigating complexity and ambiguity
• Energized by building something new and driving adoption across an organization

 

WHO WE ARE 

H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.

We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future.

 

WHY YOU’LL LOVE WORKING HERE 

At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe.

• 25% Staff discount on all our H&M Group brands, both in stores and online (H&M, COS, Weekday, Monki, H&M HOME, & Other Stories and ARKET).   

 
• H&M Incentive Program – HIP. 

 

JOIN US 

Our uniqueness comes from a combination of many things — our inclusive and collaborative culture, our strong values and opportunities for growth. But most of all, it’s our people who make us who we are.

Take the next step in your career together with us. The journey starts here.

We are committed to a recruitment process that is fair, equitable and based on competency. We therefore kindly ask you not to attach a cover letter to your application.