Temporary Senior Manager, CRM

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IPSY is seeking a Senior CRM Marketing Manager (Contract) to lead the strategy, performance, and operational oversight of lifecycle marketing initiatives across email, SMS, and push notifications during a maternity leave coverage period.

This role owns CRM communications for active subscribers, spanning both retention and eCommerce experiences, and is responsible for delivering against core business KPIs including engagement, churn reduction, revenue, and LTV.

The contractor will guide a small but high-impact team responsible for 100+ monthly CRM touchpoints, ensuring campaigns launch flawlessly, perform strongly, and continuously improve through testing, segmentation, and data-driven optimization.

This is a highly visible role that partners cross-functionally with Merchandising, Creative, Engineering, Data, Customer Service, and Operations to deliver best-in-class subscription and shopping experiences for IPSY members.

Contract duration: ~6 months: Early/Mid March through Early/Mid Sept (return of role owner).

This position reports to the VP of CRM and can be fully remote from any of the 16 U.S. states where IPSY has an established business presence (see application for a list).

What You’ll Be Doing:

• Own CRM strategy and execution for active subscriber lifecycle programs across retention and eCommerce.

• Drive performance against weekly, monthly, and quarterly business targets, including churn reduction, engagement, revenue, and LTV.

• Lead performance recaps, insights, and optimization plans, providing clear, executive-ready visibility into results and next steps.

• Translate high-level business goals into actionable campaign roadmaps, testing strategies, and execution calendars.

• Oversee team execution of email, SMS, and push campaigns, ensuring flawless QA, accurate targeting, and on-time deployment across all touchpoints.

• Guide development of segmentation, personalization, and lifecycle automation strategies that strengthen both the subscription and eCommerce member experience.

• Lead the A/B and multivariate testing roadmap, ensuring the team has the strategy, resources, and clarity needed to design, execute, and learn from high-quality experiments that improve messaging, cadence, creative, and targeting while driving measurable impact.

• Monitor overall program health and performance trends through dashboards and reporting, rapidly identifying issues and leading optimization efforts.

• Manage and support a small team of CRM marketers, ensuring high-quality execution across 100+ monthly touchpoints.

• Partner closely with Merchandising, Analytics, Engineering, Creative, and Marketing stakeholders to define, prioritize, and launch high-impact initiatives.

• Serve as the CRM subject matter expert across lifecycle, retention, and eCommerce conversations, ensuring a cohesive, best-in-class member experience.

What We Are Looking For:

• 7–10 years of lifecycle/CRM marketing experience across email, SMS, and push.

• Proven success owning performance metrics such as churn, engagement, revenue, and LTV.

• Experience managing high-volume campaign calendars and complex lifecycle programs.

• Strong background in segmentation, personalization, automation, and experimentation.

• Hands-on expertise with enterprise ESPs (e.g., Iterable, Braze, Salesforce Marketing Cloud, Responsys, etc.).

• Demonstrated ability to translate data into insights and action using analytics tools (Tableau, Looker, etc.) and Excel.

• Experience leading cross-functional initiatives and influencing stakeholders.

• Excellent written communication and meticulous attention to detail in member-facing messaging.

• Prior experience in subscription and/or eCommerce businesses strongly preferred.

• Proven ability to drive results quickly in fast-paced environments, particularly in contract or interim leadership roles.

Bonus if You Have:

• Background in the Beauty industry.

What We Offer:

• Competitive salary / hourly rate

• Medical, dental & vision insurance (after 3 months of employment at 30+ hours/week)

• 401(k) plan with company match

• Paid sick time off (after 3+ months of employment at 30+ hours/week)

• Work from home flexibility

EEO Statement: We celebrate diversity and are an equal-opportunity employer. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other protected characteristic.

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Pay is based on several non-discriminatory factors such as experience, education, skills, and location. IPSY offers a bonus and competitive benefits. Final compensation is determined by experience and skills.

Salary Range:
$50—$70 USD